Product Marketing Manager

City of Industry, CA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive NA product marketing for Cooler Master by shaping positioning, launches, and cross-functional alignment in North America.

  • Translate global product direction into NA-focused messaging and launch plans.
  • Must-have: 3–6+ years in product marketing or hardware with GTM experience.
  • Standout: Cross-functional collaboration with PR, digital, sales, and regional teams.

Job Description

Responsibilities

  • Translate global product direction into NA-focused messaging that matches regional user behavior and market dynamics
  • Build product briefs, value propositions, talking points, and competitive stories
  • Align with PR, Technical Marketing, Digital, and Sales to ensure consistent narrative
  • Drive NA launch readiness for cases, cooling, peripherals, and systems
  • Build launch plans for regional campaigns including retail, digital, social, community, and PR
  • Ensure sales, channel partners, and internal teams have the right assets and messaging
  • Track category trends across key competitors (Corsair, NZXT, Razer, HyperX, Thermaltake, Noctua, Logitech)
  • Identify market gaps, pricing sensitivity, product opportunities, and feature expectations
  • Provide clear weekly or monthly insights to support sales and product decisions
  • Partner with CFT to create channel-ready product decks, sell-in materials, retail messaging, and A+ content

Requirements

  • 3–6+ years experience in product marketing, hardware, gaming, PC components, or consumer tech
  • Strong understanding of NA PC market, retail channels, and trends
  • Proven ability to build product positioning and simple narratives from complex technology
  • Experience with GTM planning and cross-functional execution
  • Comfortable working in fast-moving environments with limited instruction
  • Strong written communication and ability to create decks, briefs, and messaging guides

Preferred

  • Experience working with global teams and time-zone-distributed organizations
  • Familiarity with cases, cooling, PSUs, peripherals, or enthusiast PC components
  • Understanding of technical marketing, testing methodology, and reviewer landscape
  • Experience supporting Amazon or retail partners with product launch assets
  • Prior work with influencer, PR, or tech media teams
  • Self-driven and proactive. Does not wait for instructions or overly defined processes
  • Comfortable with ambiguity and able to create structure where none exists
  • Strong collaborator who communicates clearly and works well across regional and global teams
  • Takes ownership of problems and drives solutions to completion

Cooler Master

2.7 Glassdoor

Cooler Master was initially founded with the mission of providing the industry’s best thermal solutions. Three decades later, having emerged as a world leader in cooling solutions, some would say we’ve mastered what it truly means to be cool. In 30 years, we’ve grown into something much cooler than just a PC hardware company. We’ve acknowledged that there’s more to the gaming and tech industry than just computer hardware, so with a little magic, and a lot of thermal paste, we’ve shape-shifted into the lifestyle tech brand we are today. We’ve taken our thermal expertise and used it to create a PogChamp product range, that even your grandma would love. From peripherals and monitors, to desks, streaming equipment, and custom modded PCs, you name it, we’ve mastered it.We don’t like to take ourselves too seriously because life’s too short for that, so we create cool products for awesome people, and we’ve found family in our community along the way. From techies to hardware junkies, meme lords, to hardcore gamers, whatever your taste, there’s a product for you.OUR MISSION: We’re focusing on expanding the horizon between computer hardware and tech lifestyle, in order to create an immersive and enjoyable experience from everyday technology. We’re committed to breaking boundaries and challenging the status quo, which is where our passion stems from and that’s what it truly means to Make It Yours.

Founded in 1992
Taipei, Taipei City, Taiwan
415 employees (53 in marketing)
36% recommend to a friend
29% CEO approval

Traffic Signals

Monthly Visitors
972.6K
Traffic Source Mix
Search
65.5%
Direct
26.5%
Referral
5.4%
Social
2%
Paid
0.5%

Headcount Trend

Current headcount: ~415

Marketing Team

Marketing Team Size
41 (10% of company)
Median Career Experience
13 years
Median Tenure
3.8 years