Responsibilities

• Build and evolve WisdomAI’s core messaging anchored in audience needs, not just product features.
• Translate deep analytics workflow understanding into compelling value propositions for analytics leaders, data teams, and business teams.
• Create consistent, resonant messaging across product, sales, and marketing functions.
• Run continuous qualitative and quantitative research to map audience pain points, workflows, and decision criteria.
• Build and maintain personas and ICP definitions (analytics leaders, BI owners, RevOps, FP&A, product teams).
• Serve as the internal expert on how our audience works, buys, adopts, and expands.
• Own end-to-end launches for major features, capabilities, and platform releases.
• Create differentiated launch narratives tied to a broader audience-centric story — not just release notes.
• Partner with product, design, and marketing to deliver multi-channel launch programs that resonate.
• Maintain a live view of how competitors solve problems for the same audience segments.

Requirements

• Must have a minimum 5 years of Product Marketing experience in Data, Analytics, BI, or AI Software (Snowflake, Databricks, BigQuery, AWS, PowerBI, Tableau, Looker, SigmaComputing, Omni, etc.)
• Experience working with technical audiences (Analytics, Data Engineering, Departmental Analytics teams like RevOps, FP&A).
• Ability to break down complex AI or data concepts into clear, concise messaging.
• Portfolio demonstrating GTM asset creation: pitch decks, competitive tear-downs, launch plans, and content pieces for enterprise software sellers and customer buying teams (user, manager, executive)
• Experience partnering with product and sales teams in fast-moving environments.
• Strong research muscle: customer interviews, workflow mapping, persona creation, competitive analysis.
• A bias for clarity, speed, and narrative excellence.

Preferred

• Experience creating video content for GTM programs.
• Familiarity with the AI/Analytics category and enterprise software.