Responsibilities

• Devise messaging and content strategy in collaboration with Product Management that will drive sales success and product line growth.
• Write and develop all forms of marketing content as prioritized by content maps – including web copy, eBooks, video scripts, infographics, buyer’s guides, display ads, landing page copy, interactive online tools, competitive battle cards, blog posts, product collateral, sales pitch decks, partner news articles, and more.
• Develop product positioning and messaging that eloquently conveys our value proposition and differentiates our products in global markets
• Effectively communicate compelling product stories to the sales team, partners, and clients. Deliver necessary training, presentations, and demos to ensure they understand our value.
• Plan and manage the launch of new products and releases while managing the cross-functional implementation of the launch plan
• Work with global teams by flexing from traditional 8 to 5 work hours to cross over time zones as needed

Requirements

• 10 years of B2B product marketing experience
• 5+ years of B2B product marketing for a cybersecurity company
• Experience working for or marketing to IT Security professionals and Managed Service Providers
• Willing to travel up to 25% of the time
• Bachelor’s in business/marketing or equivalent experience
• Experience marketing Cloud Security, Zero Trust Security, Identity Security, SASE, CASB, ITDR, or related cybersecurity technologies preferred.
• Demonstrated success supporting go-to-market initiatives for cloud-delivered or SaaS-based cybersecurity products.
• Strong understanding of Cloud Security concepts, Zero Trust architecture, identity and access management, SaaS security, and modern cybersecurity frameworks.
• Ability to position technical security capabilities in ways that resonate with enterprise buyers, MSPs, security practitioners, and executive stakeholders.
• Experience developing messaging and content for cloud-native, hybrid, and identity-centric security solutions.
• Familiarity with cybersecurity industry trends including SASE, CASB, ITDR, XDR, MDR, and Zero Trust Network Access (ZTNA).

Preferred

• Experience with Cloud Security, Zero Trust Security, Identity Security, CASB, ITDR, ZTNA, or SASE product marketing.
• Familiarity with cloud platforms such as AWS, Microsoft Azure, and Google Cloud Platform (GCP).
• Cybersecurity certifications or training related to Cloud Security or Zero Trust frameworks are a plus.

Benefits

• Comprehensive benefits plan including medical, dental, vision, disability, and life insurance
• Healthcare HSA
• HSA with employer contribution
• 10 paid holidays
• 10 days of paid annual leave
• 9 days of paid sick time
• Paid parental leave
• 401(k) with employer match
• Education assistance program
• Dependent Care HSA match
• Adoption assistance
• Fertility care support
• Backup care for family and pets