Responsibilities

• Develop and execute go-to-market plans for new campaign-platform capabilities and experiences.
• Translate product capabilities into clear customer value, positioning, messaging, and sales enablement.
• Own launch execution for assigned capabilities, including messaging, enablement, training, communications, and adoption plans.
• Partner with Product and the Senior Product Marketing Manager to bring campaign experience strategy to market and connect individual launches into a cohesive commercial story.
• Build a deep understanding of key campaign personas, using customer feedback, research, and behavioral insights to identify opportunities to improve adoption and usability.
• Partner with Sales and Sales Enablement to prepare teams for new campaign capabilities, workflows, and processes, and develop the resources they need to sell effectively.
• Track launch adoption, performance, and market feedback, translating insights into recommendations that improve engagement and commercial impact.
• Support emerging campaign-platform initiatives, including AI-assisted campaign planning, automation, and new campaign experiences.
• Embrace and uphold Ibotta's Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A good idea can come from anywhere.

Requirements

• 4+ years of experience across Product Marketing, Go-to-Market, Marketing, Product Management, Sales Enablement, or related disciplines, with experience bringing products or capabilities to market.

Preferred

• Experience in adtech, retail media, commerce media, performance marketing, SaaS, or another B2B technology environment preferred.
• Experience working with enterprise CPG customers or sales organizations strongly preferred.

Benefits

• This position is located in Denver, CO and includes competitive pay, flexible time off, benefits package (including medical, dental, vision), Employee Stock Purchase Program, and 401k match.
• Denver office perks include paid parking, snacks, and occasional meals.