Product Marketing Manager at Cambium Learning Group | USA

Cambium Learning Group

Product Marketing Manager

USA (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive product marketing for K-12 education tech by shaping positioning, GTM plans, and enablement across Product, Sales, and Growth.

Own development of product positioning, value props, and enablement tools.
Must-have: 3–5+ years in product marketing with GTM execution.
Standout: cross-functional collaboration with Product, Sales, and Growth teams.

Job Description

Responsibilities

Develop and refine product positioning, value propositions, and key differentiators using voice‑of‑customer (VOC), market, competitive, and product research.
Maintain messaging frameworks and documentation to ensure consistency across channels, sales tools, and customer‑facing communications.
Partner closely with Product Management through regular meetings and reviews to ensure messaging aligns with product roadmap and overall strategy.
Conduct ongoing research into competitor offerings, market trends, and customer needs within the U.S. K‑12 education space.
Synthesize insights to inform positioning, enablement, pricing/bundling, and campaign inputs and share actionable findings or recommendations with stakeholders.
Build and maintain the competitive matrix and landscape analysis resources.
Create and maintain enablement tools (e.g., messaging guides, pitch decks, demo scripts, playbooks, one‑pagers, battlecards, FAQs).
Partner with Sales and Customer Success to gather feedback, identify gaps, and improve enablement effectiveness.
Upload and maintain Product Marketing assets in Highspot and support internal training sessions.
Define and lead annual product marketing plan for assigned products or portfolio.

Requirements

BA/BS in marketing, business, communications, or related experience.
3–5+ years in product marketing, marketing, or product management (K-12 education technology, literacy, STEM experience highly preferred).
Demonstrated ability to develop and execute GTM strategies and collaborate effectively across functions.
Strong written and verbal communication; ability to translate complex product and research data into clear, audience‑focused messaging.
Highly organized and detail‑oriented with strong project management skills; comfortable in fast‑paced environments.
Proficiency in Microsoft Office (Word, Excel, PowerPoint), Microsoft Teams; familiarity with project management tools and analytics (CRM, Pendo, dashboards, AI tools).

Benefits

Remote First Work Environment
Our Remote First approach gives employees the flexibility and trust they need to effectively balance work with life.
As part of our Remote-First benefits, Cambium offers reimbursement to help cover the cost of setting up your home or remote office.

Cambium Learning Group

Cambium Learning® Group is the education essentials company, providing award-winning education technology and services for PreK-12 markets. With an intentionally curated portfolio of respected global brands, Cambium serves as a leader in the education space, helping millions of educators and students feel more universally valued each and every day. In everything it does, the company focuses on the elements that are most essential to the success of education, delivering simpler, more certain solutions that make a meaningful difference right now. To learn more, visit www.cambiumlearning.com or follow Cambium on Facebook, LinkedIn, Twitter, and Medium.The Cambium family of companies includes: Cambium Assessment, Lexia® Learning, Learning A-Z®, Voyager Sopris Learning®, ExploreLearning®, Time4Learning®, and Kurzweil Education®.

Founded in 2009

Dallas, Texas, USA

2.9K employees (270 in marketing)

www.cambiumlearning.com