Responsibilities

• Develop a deep understanding of customer segments, buying behaviors, and key decision drivers; translate insights into clear, differentiated product positioning and messaging.
• Define and recommend product detail page (PDP) requirements, including pricing, messaging, imagery, and key decision-making content of new product verticals.
• Form hypotheses, execute tests, and scale winning strategies across domains, improving key metrics including conversion rate, add-to-cart rate, average order value (AOV), and revenue per visitor.
• Influence pricing, product configuration, bundling, and merchandising strategies to balance conversion, profitability, and operational efficiency.
• Analyze web, product, and customer performance data to uncover insights and inform strategic decisions.
• Monitor competitor positioning, pricing, and product offerings to identify opportunities to improve market differentiation and performance.
• Partner with Sr. Director of Product to develop business cases to evaluate opportunities, and maintain a clear roadmap focused on revenue and growth impact.
• Measure and evaluate the performance of new offerings, using insights to optimize future launches and improvements.
• Partner with product and finance teams to ensure pricing and product costs support margin and profitability goals.
• Support special projects as assigned by leadership, contributing to broader business objectives.

Requirements

• 2–4 years of experience in eCommerce, digital marketing, merchandising, analytics, or a related field.
• Advanced proficiency in Excel (e.g., pivot tables, basic formulas).
• Familiarity with eCommerce platforms and tools such as Google Analytics.
• Available for weekly in-person days at our Austin, TX office.
• Must reside in Texas.

Preferred

• Bachelor’s degree in Business, Marketing, Advertising, Finance, or related field preferred.

Benefits

• Flexible schedule (hybrid).
• Comprehensive health insurance plans.
• 401(k) retirement savings plan with company match.
• Paid Time Off, Floating Holiday, Holidays, and Volunteer Time Off.
• Professional development and team building/company events.
• Discounts on products produced by BuildASign.