Product marketing manager biotech

Hollister, CA (Remote)

Salary Not AvailableSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive product strategy and GTM for Teknova life sciences offerings, aligning cross-functional teams to identify opportunities and accelerate launches.

  • Own roadmap development with Commercial, Ops, and Quality to expand Teknova's portfolio.
  • Must-have: 8+ years in product management/marketing in life sciences with reagents or assay kits.
  • Standout: Data-driven GTM and cross-functional collaboration across marketing and product teams.

Job Description

Responsibilities

  • Lead product roadmap development with key cross-functional partners (Commercial, Operations, Quality) to identify new products and services to bolster the Teknova product portfolio
  • Conduct market research and competitive analysis to identify gaps, emerging trends, and new product opportunities within the life sciences and diagnostic sectors
  • Define target segments and buyer personas across biotech, pharma, diagnostics, and academic markets
  • Develop and execute go-to-market strategies for new and existing Teknova products, including positioning, messaging, and launch campaigns
  • Partner with the broader Marketing team on content development, collateral, digital marketing initiatives, lead generation, events to drive product awareness and lead generation
  • Manage the implementation of various paid, owned, and earned efforts, notably marketing automation workflows and lead scoring models
  • Analyze customer and campaign data to identify trends, opportunities, and areas for improvement
  • Utilize data-driven insights to evaluate product performance, tied to marketing activity
  • Support internal training of Commercial teams as required
  • Foster and maintain relationships with internal support teams and external partners

Requirements

  • Bachelor’s degree in marketing, business, life sciences, or related field
  • 8+ years industry experience in product management, product marketing, or a related role within the life sciences, biotech, or diagnostics industry
  • Demonstrated experience managing or marketing reagents, assay kits, or similar laboratory products
  • Strong written and verbal communication skills, with the ability to translate complex scientific concepts for a range of audiences
  • Proven ability to work independently in a collaboration yet fast-paced environment, man aging multiple pro
Teknova logo

Teknova

2.9 Glassdoor

Teknova makes solutions possible. Since 1996, Teknova has been innovating the manufacture of critical reagents for the life sciences industry to accelerate the discovery and development of novel therapies that will help people live longer, healthier lives. We offer fully customizable solutions for every stage of the workflow, supporting industry leaders in cell and gene therapy, molecular diagnostics, and synthetic biology. Our fast turnaround of high-quality agar plates, microbial culture media, buffers and reagents, and water helps our customers scale seamlessly from RUO to GMP. Headquartered in Hollister, California, with over 200,000 square feet of state-of-the-art facilities, Teknova’s modular manufacturing platform was designed by our team of scientists, engineers, and quality control experts to efficiently produce the foundational ingredients for the discovery and commercialization of novel therapies.

Founded in 1996
Hollister, California, USA
171 employees (6 in marketing)
43% recommend to a friend
44% CEO approval

Traffic Signals

Monthly Visitors
29.1K
Monthly Google Ads Budget
$25.6K
Traffic Source Mix
Search
57.1%
Direct
34.2%
Referral
5.7%
Social
1.6%
Paid
1.2%

Headcount Trend

Current headcount: ~175

Marketing Team

Marketing Team Size
2 (1% of company)
Median Career Experience
31 years
Median Tenure
4.8 years

Funding

Total Funding
$38.3M
Last Raise
$15.4M
Post IPO Equity, 1 years ago

Funding History

  • Jul 2024
    Post IPO Equity • $15.4M
  • Sep 2023
    Post IPO Equity • $22.9M