Responsibilities

• Responsible for developing and implementing a marketing strategy for programs in the Healthcare Business Solutions department.
• Responsible for developing marketing initiatives, collaborative opportunities, partnership requests, brand structure and guidelines, and maintaining internal and external-facing marketing mediums, including online strategy, website development, marketing tools, and conference presence.
• Creates, manages, and implements marketing plans for assigned programs such as internal communications, consumer marketing, web, and social media marketing
• Manages the development of marketing collateral across digital/interactive, social media, webinars, and live events
• Designs and compiles materials for online publications. Develop and updates digital marketing platforms
• Manages vendor/agency relationships to ensure effective execution and timely delivery of campaign components
• Serves as a marketing lead throughout the entire product development process for new and updated courses, materials, and programs
• Partners and complete projects with existing association programs and initiatives. Facilitates marketing campaign prioritization in collaboration with internal stakeholders and establishes long-term integrated marketing plans aligned to the unique needs of the Healthcare Business Solutions department and its eCommerce platforms and products

Requirements

• Bachelor's degree or equivalent work experience in marketing, communications, advertising, or journalism
• Three (3) years of experience managing marketing programs involving integrated marketing communications
• Consistent record of creating and executing integrated marketing campaigns using tactics that include live events, webinars, email marketing, digital advertising, social media, creative and design capabilities, and market research
• Strong project management and organizational skills with the ability to prioritize and manage multiple timelines.
• Experience supporting full product lifecycle marketing—launch planning, go‑to‑market execution, and ongoing audience engagement
• Strong written communication skills, including technical writing, email marketing, and content development for professional audiences
• Skilled in navigating environments with evolving processes; capable of contributing to process development and documentation
• Ability to travel up to 15% - 20%, including overnight stays

Benefits

• Medical, dental, vision, disability, and life insurance
• A robust retirement program that includes an employer match and automatic contribution
• Employee assistance program
• Employee wellness program and telemedicine, and medical consultation
• Tuition Assistance
• Paid Time Off (PTO) at a minimum of 16 days per year for new employees
• 12 paid holidays off each year