Responsibilities

• The Product Marketing Manager is responsible for leading product marketing efforts for Alto-Shaam, developing and executing go-to-market and sustainment strategies that drive awareness, demand, and adoption of our products and system solutions. As a product expert and champion, this role partners across the business to develop solutions-based sales tools, training content, innovative marketing strategies and creative campaigns. The product marketing manager equips our sales team and channel partners with information, data and tools to advance channel and e-commerce sales. This role balances strategy and execution with comprehensive plans and engaging storytelling.
• Team Leadership and Development
• Mentor and lead product marketing specialist(s), driving a culture of accountability, innovation, continuous improvement and excellence.
• Promote collaboration and effective communication within the marketing team and across the organization.
• Identify and provide training and development opportunities.
• Marketing Strategy
• Assist in the development and execution of the global marketing strategic plan and annual department metrics that support profitable sales growth.
• Develop the marketing strategy for each product line to drive profitable growth (demand generation, funnel acceleration, sales tool creation) from insights and cross-functional collaboration. Ensure alignment with product management priorities and roadmap.
• Responsible for go-to-market plan and execution for new product launches and releases. Ensure cross-functional collaboration and partnership with technical publications and integrated marketing.
• Product Marketing

Requirements

• Bachelor's degree in marketing, business or similar required.
• 7+ years of product marketing management experience.
• Strong leadership and talent development skills.
• Outstanding written and verbal communication skills, including copywriting.
• Outstanding project management and prioritization skills.
• Strong analytical skills.
• Significant product marketing and development experience.
• Deep understanding of market trends and product lifecycles.
• Firm grasp of ways to develop strategic product marketing campaigns.
• High degree of empathy for others’ perspectives and circumstances.