Product Marketing Manager

New York City, NY (Hybrid)

$120K/yr – $220K/yrMid Level6+ years expFull time

Posted 2 months ago

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Job Summary

Own product storytelling and cross-team promotion for a multi-product platform portfolio, turning capabilities into market-ready narratives and scalable campaigns.

  • Product messaging and content: define value props, positioning, and GTM assets for each platform product.
  • Internal promotion and demos: drive feature adoption with live and recorded demos and cross-unit awareness programs.
  • Strategy, feedback, and PM partnership: build repeatable awareness playbooks, collect user feedback, and co-create with product teams.

Job Description

Responsibilities
  • Product Branding and Content Development: Define the market-facing identity of each product in the Platforms portfolio and maintain clear value propositions, positioning statements, and messaging frameworks.
  • Lead the productization process — translating product capabilities into market-ready narratives and brief/ direct creative teams on product naming, visual identity, and brand standards.
  • Drive the development of core go-to-market content, including digital assets and sales material, and create high-quality product content including demos, feature walkthroughs, onboarding materials, and release announcements; brief and direct agency/contractors to produce video content.
  • Maintain and improve internal knowledge bases, wiki pages, and public-facing product pages to ensure content stays current and accurate.
  • Internal Product Promotion and Awareness: Build and execute internal marketing campaigns that drive product visibility, feature adoption, and top-of-mind awareness across business units and geographies; ensure consistent messaging across channels.
  • Product Demos and Showcases: Deliver live and recorded product demonstrations for internal stakeholders, new internal users, and leadership; present new features in a way that connects to user needs and business outcomes.
  • Stakeholder Engagement: Build relationships with key stakeholders across the firm and translate insights into targeted campaigns that resonate with specific user groups.
  • Marketing Collaboration: Serve as the primary bridge between the Platforms product team and the central marketing function; co-develop campaigns, align on messaging, and coordinate on external and firm-wide product promotions.
  • Strategy and Playbook Development: Develop a structured awareness and adoption strategy for the Platforms portfolio and build repeatable playbooks that can be applied across products and scaled as the portfolio grows.
  • Feedback Collection and PM Partnership: Act as a structured channel for user feedback and bring insights back to the Product Manager as actionable input; partner with PM throughout the product lifecycle.
  • Automation and Tooling: Build and maintain marketing automation workflows using Power Automate or similar tools to scale communication efforts, manage campaign triggers, and reduce manual overhead.
  • Metrics and Performance: Define and track engagement metrics tied to awareness and adoption goals; report on campaign effectiveness and refine approach based on data.
Requirements
  • Minimum of 6 years of relevant Product Marketing or Product Management experience.
  • Proven track record of building and executing internal or Enterprise B2B marketing campaigns with measurable results.
  • Exceptional written and verbal communication skills in English. Able to communicate complex product concepts clearly to both technical and non-technical audiences.
  • Comfortable presenting and demoing products to diverse audiences, including senior leadership.
  • Strong cross-functional collaboration skills, with experience working alongside Product and Engineering teams.
  • Analytical mindset with experience defining and tracking KPIs for awareness and adoption programs.
  • Demonstrated ability to build marketing strategies and repeatable playbooks in complex, multi-product environments.
  • Intellectual curiosity and a commitment to ongoing personal and professional development.
Preferred
  • Experience building automation workflows using AI (Power Automate, Zapier, or equivalent tools - Nice to Have).
  • Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
  • Plus: 2+ years of experience in a professional services or consulting firm environment.
Benefits
  • The firm offers a comprehensive benefits program including health, vision, dental, disability, 401K, tuition reimbursement, identity theft protection, and mental wellness support. Employees will also receive a generous paid leave policy.
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AlixPartners

4.3 Glassdoor

For more than forty years, AlixPartners has helped businesses around the world respond quickly and decisively to their most critical challenges – circumstances as diverse as urgent performance improvement, accelerated transformation, complex restructuring and risk mitigation.These are the moments when everything is on the line – a sudden shift in the market, an unexpected performance decline, a time-sensitive deal, a fork-in-the-road decision. But it’s not what we do that makes a difference, it’s how we do it. Tackling situations when time is of the essence is part of our DNA – so we adopt an action-oriented approach at all times. We work in small, highly qualified teams with specific industry and functional expertise, and we operate at pace, moving quickly from analysis to implementation. We stand shoulder to shoulder with our clients until the job is done, and only measure our success in terms of the results we deliver.Our approach enables us to help our clients confront and overcome truly future-defining challenges. We partner with you to make the right decisions and take the right actions. And we are right by your side. When it really matters.Recent Awards & Recognition:- Best Firm to Work For – Consulting Magazine, 2023- Best Places to Work For LGBTQ+ Equality – Human Rights Campaign, 2022- Best Management Consulting Firms – Forbes, 2021- Ranked in the Top 10 in UHLALA Group’s Pride Index

Founded in 1981
New York, New York, USA
3.8K employees (87 in marketing)
85% recommend to a friend
93% CEO approval

Traffic Signals

Monthly Visitors
155.1K
Traffic Source Mix
Search
39.2%
Direct
47.4%
Referral
8.8%
Social
3.3%
Paid
1%

Headcount Trend

Current headcount: ~3.8K

Marketing Team

Marketing Team Size
87 (2% of company)

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