Responsibilities

• Develop and execute data-driven marketing strategies across owned channels to drive acquisition, activation, and retention
• Own end-to-end campaign delivery—from strategy and creative development to execution, measurement, and optimization
• Lead customer segmentation and targeting initiatives that unlock new growth opportunities and improve conversion
• Design and oversee A/B testing and experimentation to continually refine our marketing effectiveness
• Deliver actionable performance analytics and recommendations to leadership, translating complex data into clear insights
• Balance competing priorities and manage trade-offs to deliver results in a fast-paced environment
• Work closely with GTM and Advertising teams to ensure integrated campaign effectiveness

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels

Preferred

• Experience presenting ideas to various levels of an organization to gain support for initiatives
• Experience with marketing-related AI tools and AI-workflows to increase efficiency and effectiveness