Responsibilities

• Manage the product/brand in terms of technology, technical aspects, industrialization, codes, offer and competitiveness; Maintain a worldwide approach of the products.
• Ensure the continuous improvement of performance & competitiveness.
• Provide support to the proposal team and to project execution teams.
• Strategic Marketing Leadership: Define effective marketing plans, working with market segment, business development, and business unit leaders to understand current business challenges and across marketing teams to define objectives, strategies and tactics.
• Content and Messaging Development: Create compelling positioning and messaging for both internal and external audiences to maximize business impact. Work with internal and external agencies to create content that resonates with customers across marketing channels, ensuring consistency and clarity.
• Multi-channel Marketing: Drive execution of marketing plans, collaborating with channel partners to reach target audiences through owned (retail, website, email, social), paid media (digital and non-digital ads, trade shows).
• Scalable Programs: Lead marketing initiatives at an enterprise level (US and Canada) and at a divisional/regional level.
• Sales Enablement: Equip sales and business development teams with the necessary tools and collateral to effectively communicate product value and close deals.
• Product Launches: Collaborate with business, sales and marketing teams to support launch of new products. Develop branding, value proposition, and launch plans.

Requirements

• Education: Bachelor’s Degree in Marketing or Business Administration/Management (Master’s Degree preferred) or equivalent education and experience
• Experience: Minimum of five years relevant experience, ideally in a B2B environment
• Proficient in Google Suite tools
• 10-25% travel required
• Experience delivering effective, results-oriented marketing plans
• Multi-channel B2B marketing experience leveraging advertising, trade shows, social media, website content, retail promotion and more to achieve marketing objectives including driving brand consideration, lead nurturing and driving product adoption
• Ability to lead in cross-functional work teams, with project management skills and attention to details, translating marketing plans and strategies into effective marketing tactics
• Effective communicator; ability to work effectively and build consensus across various functional groups to achieve goals
• Excellent organization and time-management skills
• Results-oriented, strong sense of urgency, proactive and flexible
• Ability to work under pressure on multiple projects simultaneously while meeting deadlines

Preferred

• Experience in Canva and Adobe Suite a plus

Benefits

• Comprehensive Family Benefits: Airgas offers a full benefits package designed to support your whole life, including Medical, Dental, Vision, Life, AD&D, and Disability Insurance.
• Support for Parents: We offer up to 14-week paid child birth benefits to support growing families.
• Future Security: 401(k) Retirement Plan with company match, Tuition Assistance, Paid Holidays, Vacation, and Sick time.
• Early Access: Your benefits start after just 30 days of employment
• We care about and support our Airgas Families. This is evident not only through our competitive compensation but also through a comprehensive benefits package that includes medical, dental, and vision plans, short-term and long-term disability, life and accidental death and dismemberment (AD&D) insurance, Employee Assistance Program (EAP), pre-tax commuter transportation benefit, parental leave, vacation, sick time, floating holidays, jury duty and funeral/bereavement leave, and paid holidays for all eligible full-time employees.
• Additionally, we offer our eligible employees a 401k plan with company matching funds, tuition reimbursement, discounted college tuition for eligible employees’ dependents, and an Airgas Scholarship Program for dependent children.