Product Marketing Manager, AI Infrastructure

Bellevue, WA (Hybrid)

$157K/yr – $210K/yrMid Level

Posted 2 months ago

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Job Summary

Own the product marketing motion for CoreWeave Is infrastructure, shaping messaging, demos, and customer evidence to accelerate adoption and pipeline.

  • Positioning and GTM: Craft differentiated value propositions for AI cloud infrastructure to fuel pipeline and field readiness.
  • Narratives and demos: Build compelling stories and proofs that highlight CoreWeave Is edge in AI infrastructure.
  • Launch moments and customer validation: Create evidence-based messaging and assets to shorten sales cycles and boost confidence across buyers.

Job Description

Own the end-to-end product marketing motion for CoreWeave's AI infrastructure, shaping messaging, demos, and customer evidence to accelerate adoption and pipeline.

  • Growth and positioning: Develop the value proposition and GTM for AI cloud infrastructure to drive pipeline and field enablement.
  • Narratives and demos: Create differentiated storytelling and demonstrations that showcase CoreWeave’s AI infrastructure advantages.
  • Launch moments and persona messaging: Produce launch-centric, evidence-based messaging for key buyers and use cases.
  • Campaign enablement: Provide briefs and input for content marketing and demand generation to scale value propositions across the funnel.

Responsibilities

  • Own the end-to-end product marketing motion for CoreWeave's infrastructure portfolio: compute, storage, and networking.
  • Develop the messaging and positioning that drives pipeline, enables the field, and shapes analyst and media perception in one of the fastest-growing markets in enterprise tech.
  • Define the value proposition, positioning, messaging, and GTM strategy for CoreWeave’s AI cloud infrastructure.
  • Capture impactful positioning and messaging for CoreWeave’s infrastructure services with high value differentiators.
  • Develop narratives and demos that show CoreWeave’s differentiation in AI infrastructure services.
  • Create compelling launch moments and differentiated, persona-based messaging based on real customer evidence.
  • Provide campaign briefs and input for content marketing and demand generation marketing teams to scale value propositions across the funnel.
  • Partner with forward-deployed engineers and lighthouse customers to capture use cases and in-production benefits.
  • Create compelling case studies and customer testimonials that CoreWeave can leverage as customer validations.
  • Collaborate with content marketing teams to create unique, differentiated content that carries these customer case studies forward at scale.

Requirements

  • 3+ years in product marketing, technical marketing, product management or GTM–ideally within cloud infrastructure, AI and machine learning, SaaS, or enterprise tech.
  • Strong technical foundation with ability to work directly with engineering teams and solution architects.
  • Proven track record of building demos, reference content, and narratives that turn technical features into customer adoption.
  • Experience with customer journey, use cases, and testimonials
  • Proven track record of successful product launches and scaled cross-functional marketing programs.
  • Exceptional communication, influencing, and cross‑functional partnership abilities with both technical and executive audiences.

Preferred

  • Academic or business background in AI and machine learning
  • Experience in GPU/accelerated AI infrastructure ecosystems or AI infrastructure markets.

Benefits

  • Medical, dental, and vision insurance - 100% paid for by CoreWeave
  • Company-paid Life Insurance
  • Voluntary supplemental life insurance
  • Short and long-term disability insurance
  • Flexible Spending Account
  • Health Savings Account
  • Tuition Reimbursement
  • Ability to Participate in Employee Stock Purchase Program (ESPP)
  • Mental Wellness Benefits through Spring Health
  • Family-Forming support provided by Carrot
  • Paid Parental Leave
  • Flexible, full-service childcare support with Kinside
  • 401(k) with a generous employer match
  • Flexible PTO
  • Catered lunch each day in our office and data center locations
  • A casual work environment
  • A work culture focused on innovative disruption