Responsibilities

• Own positioning, messaging, and GTM strategy for AI capabilities across the Freshservice platform
• Partner closely with Product Management and Engineering throughout the product lifecycle to understand the roadmap, influence product direction, define customer value, and bring new capabilities to market
• Build differentiated narratives that connect Freshworks' AI capabilities to meaningful outcomes for IT teams, IT leaders, and enterprise buyers
• Lead cross-functional launches across Product, Sales, Customer Success, Enablement, Demand Generation, PR, and other marketing teams
• Work closely with sellers and customer-facing teams to understand what they're hearing in the field and create the messaging, competitive insights, demos, battlecards, FAQs, and sales plays they need to win
• Develop customer-facing content across web, presentations, videos, webinars, thought leadership, and launch campaigns
• Talk directly with customers and prospects to understand their workflows, pain points, perceptions of AI, and emerging needs
• Turn customer, competitive, market, and product insights into recommendations for positioning, GTM strategy, and future product direction
• Partner with Demand Generation and Lifecycle Marketing to drive awareness, adoption, and engagement with AI capabilities
• Define and measure launch success, using adoption data, customer feedback, and market signals to continuously improve GTM

Requirements

• 5+ years of Product Marketing experience, ideally in B2B SaaS or enterprise software
• Experience owning positioning, messaging, and GTM strategy for complex or technical products
• Experience bringing AI, machine learning, GenAI, Copilot, agentic AI, automation, or other intelligent software capabilities to market
• Strong ability to translate technical capabilities into clear, differentiated customer and business value
• Demonstrated experience partnering closely with Product Management and Engineering
• Experience leading complex, cross-functional product or feature launches
• Strong field orientation with experience creating sales enablement and partnering with Sales and customer-facing teams
• Customer-first approach with experience using customer research, market insights, and competitive intelligence to shape GTM strategy
• Genuine curiosity about AI and a strong bias toward experimenting with AI in your own work
• Excellent written, verbal, and storytelling skills

Benefits

• Freshworks offers multiple options for dental, medical, vision, disability and life insurances.
• Equity + ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered.
• Freshworks also offers adoption and parental leave benefits.