Product Marketing Manager at Advantest | San Jose, CA

Product Marketing Manager

San Jose, CA (On-site)

Salary Not AvailableSenior Level10+ years expFull time

Posted 1 month ago

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Job Summary

Owns go to market for Engineering Service offerings by turning customer needs into clear service definitions, pricing, and messaging, while aligning with the portfolio and global execution.

Lead cross‑functional alignment across marketing, R&D, sales, and services to define value propositions and pricing for engineering offerings.
Shape market direction through customer insights, competitive positioning, and strategic opportunities with semiconductor test customers.
Drive consistent messaging and market facing execution across regions balancing demand with delivery capability.

Job Description

Responsibilities

Contribute to strategic business and service planning for the Engineering Service product portfolio.
Own the definition by consolidating customer requirements and translating them into clear service definitions and value propositions.
Ensure Engineering Service products enhance the value of the standard product portfolio, while remaining aligned with Advantest’s overall strategy.
Analyze market trends, customer needs, and test strategies driving demand for engineering services and custom system solutions.
Advise Engineering Service leadership on market direction, customer expectations, and product positioning.
Identify emerging opportunities for Engineering Service engagement with leading‑edge and strategic semiconductor test customers.
Work closely with customers, sales and business development, engineering and program teams, and internal and external business partners to ensure alignment between market demand and execution capability.
Manage the “4 Ps” of marketing for Engineering Service offerings: product, pricing, positioning, and promotion.
Develop compelling Engineering Service value propositions for customer engagements and support Business Development teams.
Participate in strategic customer interactions to represent Engineering Service capabilities.
Provide clear product and price structure, positioning, and messaging to enable consistent execution across regions.
Support internal alignment between Engineering Service, R&D, and Business Development scope and responsibilities.
Excellent written and verbal communication skills, with the ability to clearly articulate complex technical and product offerings to customers, sales teams, engineering, and senior management.
Strong presentation skills, capable of discussing technical and pricing directly with customers and internal stakeholders.
Proven ability to drive alignment and clarity in cross‑functional and global environments, adapting communication style to cultural and organizational contexts.

Requirements

10+ years of experience in Product Marketing, Product Management, or equivalent technical customer-facing roles.
Strong background working in international teams on complex technical solutions, involving HW, SW, and services.
Direct experience engaging with semiconductor customers to understand requirements, test strategies, and value drivers, including pricing.
Proven collaboration with internal and external stakeholders to define offerings and positioning.
Experience operating in a truly international environment, with demonstrated understanding of cultural differences across the U.S., Asia, and Europe.
Strong technical and commercial acumen, with the ability to position complex engineering products and system‑level solutions clearly.
Structured, analytical thinking with a focus on value definition, positioning, and differentiation.
Ability to influence and align cross‑functional, global stakeholders without direct authority.
Customer‑centric mindset, balancing market needs with delivery realism.
Comfortable operating in ambiguity and challenging the status quo to drive clarity and impact.

Advantest

If you’ve found your way to our LinkedIn page, you’re likely here for one of two reasons: You’re reviewing insurance companies or you’re browsing new career opportunities. Well, you’ve come to the right place. Insurance CustomerIn its 40 years, Plymouth Rock Assurance has grown to be one of the leading auto and home insurers in the Northeast. With unique features like Crashbusters® mobile claims vans, Door to Door Valet Claim Service®, the Get Home Safe® taxi and rideshare benefit, Road Rewards® and our Home Insurance Quick Quote, we’re committed to delivering our customers “More Than Just Insurance.” To get a free quote, visit plymouthrock.com or talk to a Plymouth Rock agent.Job SeekerWe take pride in both the strength and commitment of our Plymouth Rock Assurance team. We actively seek individuals who exhibit friendliness, integrity, loyalty, hard work and the pursuit of excellence. If you’re currently looking for a new employment opportunity, we hope you’ll consider Plymouth Rock. For a full list of job openings, please visit www.plymouthrock.com/about/careers.

Founded in 2001

Boston, Massachusetts, USA

2.2K employees (101 in marketing)

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