Responsibilities

• Develop and refine differentiated positioning for a portfolio of products, ensuring clarity in how value propositions are communicated across segments. Translate complex analytics-driven capabilities into compelling narratives for both technical and non-technical audiences.
• Design and execute comprehensive GTM strategies for product launches, feature rollouts, and market expansions. Align GTM plans with commercial priorities, ensuring consistency across regions and customer segments.
• Establish a structured approach to market sensing, including competitor benchmarking, customer insights, and category evolution. Use insights to influence both the product roadmap and commercial strategies.
• Partner closely with Sales and Customer Success teams to build enablement frameworks, including pitch decks, playbooks, objection-handling guides, and value articulation models. Support deal cycles by strengthening product-led narratives.
• Work in close collaboration with product, data science, and engineering teams to ensure that product capabilities are market-ready. Act as the bridge between internal teams and external market expectations.
• Develop deep understanding of enterprise and mid-market customers, including buyer personas, decision-making processes, and adoption barriers. Use insights to refine messaging and GTM strategies.
• Drive category leadership through high-quality content, including whitepapers, case narratives, and executive-level communication. Position the organization as a credible voice in marketing measurement and analytics.