Responsibilities

• Define and refine the ICP, buying committee, and buyer personas across medical affairs, HEOR, evidence generation, and clinical operations, along with the value architecture for both ZAIDYN Medical and ZAIDYN Clinical.
• Build positioning independently for ZAIDYN Medical’s care gap, opinion leader, and patient outcomes intelligence and ZAIDYN Clinical’s trial design and site selection capabilities and connect the two into one coherent story where applicable .
• Craft messaging that holds up for scientific and clinical audiences without losing the strategic thread for commercial and executive stakeholders.
• Lead, coach, and develop a Product Marketing Sr Associate focused on ZAIDYN Medical, setting clear goals and creating room for them to grow in scope and seniority.
• Personally drive product marketing for ZAIDYN Clinical, while setting the strategic direction and quality bar for the ZAIDYN Medical work your Sr Associate delivers.
• Model the positioning, enablement, and storytelling craft this function runs on, so your Sr Associate has a clear standard to build toward.
• Develop GTM strategy and tiered launch plans, with clear success measures, across both ZAIDYN Medical and ZAIDYN Clinical.
• Partner with Product Management, Sales, Industry Marketing, Demand Generation and Customer Success to align commercialization strategy and launch readiness across both product lines.
• Develop and drive adoption of high-impact enablement assets: messaging frameworks, case studies, demo flows, and battlecards, etc.
• Lead enablement sessions for AEs and customer success to build field fluency, including when to cross-sell.

Requirements

• 9–11 years in B2B SaaS Product Marketing or life sciences industry.
• Ideally experience with enterprise platforms, data/AI-driven products and life sciences technology.
• Proven experience collaborating with Product, Sales, Customer Success and Industry Marketing and Demand Generation on launches and growth, with strong stakeholder management.
• Experience managing or mentoring other marketers, with the ability to set clear goals, give direct feedback, and grow someone else’s scope and skill.
• Deep sales enablement expertise, from narrative design to competitive storytelling and commercial acumen.
• Fluency in medical affairs or clinical development, or a track record of getting fluent fast in scientific, regulated domains.
• Understanding of AI and agentic AI concepts (predictive analytics, GenAI assistants, etc.) and how to turn them into business value.
• Excellent communication skills, equally credible in a technical or scientific conversation and in front of an executive audience.
• Creative mindset with the ability to bring ideas to life through content, video, and storytelling.
• Collaborative leader with a bias for action and curiosity.

Benefits

• A comprehensive total rewards package that supports your health and well‑being, financial future, time away, and professional development.
• Hybrid working model: We are committed to giving our employees a flexible and connected way of working.