Product Marketing Lead at VARIANCE | San Francisco, CA

VARIANCE

Product Marketing Lead

San Francisco, CA (Unknown)

Salary Not AvailableMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive product marketing and GTM strategy for a high-growth B2B SaaS, focusing on positioning, launches, enablement, and strategic communications.

Own positioning, messaging, and narrative development
Lead product launches and enable sales with clear, urgent communications
Develop customer stories and battlecards to support enterprise sales

Job Description

Responsibilities

Own company and product positioning, messaging, and narrative development
Lead product launches and bring new capabilities to market with clarity and urgency
Build high-quality sales enablement materials, including pitch decks, one-pagers, objection handling, and battlecards
Develop customer stories, case studies, and proof points that support enterprise sales
Partner with leadership on category creation and strategic communications
Conduct market, customer, and competitive research to inform GTM strategy
Shape website copy, campaign messaging, and other core external-facing materials

Requirements

4–8 years of experience in product marketing, strategic marketing, or founder’s office / GTM roles at high-growth B2B SaaS companies
Exceptional ability to distill complex technical products into crisp positioning and messaging
Experience owning product launches, sales enablement, customer-facing collateral, and competitive intelligence
Strong commercial instincts and an understanding of enterprise buying motions
Ability to work cross-functionally across product, sales, design, and leadership with high ownership
Excellent writing skills across website copy, decks, case studies, and thought leadership
Comfort operating in ambiguity and building the function from 0 to 1
Familiarity with AI/ML, infrastructure, security, fraud, compliance, or risk markets strongly preferred
Bachelor’s degree or equivalent practical experience

Preferred

Platinum medical, dental, and vision coverage
Unlimited PTO, sick leave, and parental leave
$100 monthly wellness stipend
Free lunch and dinner daily
401(k) plan

Benefits

Platinum medical, dental, and vision coverage
Unlimited PTO, sick leave, and parental leave
$100 monthly wellness stipend
Free lunch and dinner daily
401(k) plan

VARIANCE

Build and deploy custom AI agents that investigate compliance cases end to end, from alert to decision in minutes, not days. Close 10× more cases with the same team across KYC, KYB, and fraud reviews.

Founded in 2022

San Francisco, California, USA

13 employees (1 in marketing)

www.variance.com