Product Marketing Lead

USA (Hybrid)

$249K/yr – $307K/yrSenior Level15+ years expFull time

Posted 1 month ago

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Job Summary

Own and scale go-to-market in U.S. and U.K. markets, orchestrating launches, expansions, and ongoing market management.

  • Own regional GTM: launches, expansions, and market management across consumer audiences.
  • Build scalable launch frameworks and playbooks for new markets and capabilities.

Job Description

Responsibilities

  • Own and execute end-to-end go-to-market strategies for the U.S. and U.K. markets, overseeing product launches, expansions, and ongoing market management.
  • Develop scalable launch and growth frameworks to facilitate repeatable success across new markets and capabilities, including airports and freeways.
  • Partner with Product and Market Operations teams to inform launch timing, capability rollout strategies, and expansion plans based on market readiness and rider demand.
  • Coordinate with Brand Marketing, Growth Marketing, Engagement Marketing, and PR teams to align regional messaging, narratives, and market-specific goals.
  • Build and operationalize systems, tools, and reporting mechanisms to monitor performance, automate tracking, and generate insights for decision-making.
  • Manage marketing strategies for platform partnerships within markets, ensuring clear, consumer-friendly positioning that supports business objectives.
  • Continuously evaluate market performance, optimize campaigns, and implement improvements to maximize impact and growth.

Requirements

  • 15+ years of experience in product marketing or go-to-market leadership within a B2C technology environment.
  • Proven success in launching and scaling complex consumer products or services.
  • Experience leading major market expansions and collaborating closely with cross-functional teams, including Product, Operations, and Brand Marketing.
  • Ability to develop scalable go-to-market strategies, frameworks, and playbooks for multiple markets and capabilities.
  • Strong analytical skills with the ability to translate product features, operational constraints, and market insights into compelling messaging and positioning.
  • Experience building and leading high-performing marketing teams, with a focus on execution and continuous improvement.
  • Excellent project management and organizational skills to handle multiple initiatives simultaneously.

Benefits

  • Competitive base salary ranging from $249,000 to $307,000 USD, commensurate with experience and location.
  • Participation in Waymo’s discretionary annual bonus program and equity incentive plan.
  • Comprehensive benefits package including health, dental, vision insurance, and retirement plans.
  • Opportunities for professional development and career advancement within a pioneering technology company.
  • Hybrid work environment with flexibility for remote work and occasional travel.
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Switch off. Slow down. Sundayy is the mindfulness based social network designed to be checked just once a week. Sundayy represents spending time away from feeds, thinking deeper about our days, and sharing what matters with the people who matter.

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