Product Marketing Lead

New York City, NY (On-site)

$160K/yr – $220K/yrSenior Level7+ years expFull time

Posted 1 month ago

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Job Summary

Own the product marketing narrative for a technical B2B fintech product, shaping messaging across personas and leading the roadmap that ties marketing, sales, and product together.

  • Build and own the product marketing roadmap with clear workstreams, owners, deadlines, and quality.
  • Establish cross-functional rhythms to connect marketing with sales and product, identify collateral gaps, and strengthen funnel messaging.
  • Define a world-class standard for editing and coaching while framing a forward looking PMM stance in AI enabled markets.

Job Description

Responsibilities

  • Own the core positioning and primary narrative for our broader product story.
  • Get deep into a technical product and a complex market to uncover what messaging resonates across personas and companies.
  • Set the quality bar for the function: world-class editing, feedback, and coaching along with leading by example with your own strong deliverables.
  • Build and own the product marketing roadmap: what work needs to happen, by whom, by when, and at what quality.
  • Build the working rhythms that connect marketing to sales, partnerships, and product. You’ll spot collateral gaps and strengthen positioning across the funnel.
  • Hire and grow the team. You'll define the shape of talent we need and evaluate for it rigorously.
  • Form a clear point of view on what product marketing should be as AI reshapes the discipline and help ensure product marketing at Numeric remains on the edge of what’s possible.

Requirements

  • 7+ years of experience, with 5+ years in product marketing.
  • You've operated as the only PMM or led the function—you've defined what to work on, not just executed against someone else's plan.
  • You're an exceptional storyteller who can build high-level narratives and communicate complex ideas with precision and concision.
  • You’re differentiated in how well you differentiate 😃. The idea of shaping a clear story in a field of related players is exactly in your strike zone.
  • You've marketed a technical B2B product (not purely consumer).
  • You're a strong editor and coach who raises the quality of everyone around you.
  • You bring empathy for sellers— sales reps love & see a real partner in you.

Preferred

  • You’ve worked in both smaller start-up settings (Series A / Seed) and seen scale firsthand (Series C+).
  • Experience in accounting, finance, or fintech.
  • A strong copywriting background.
Numeric logo

Numeric

We are a small team of friendly people who are on a mission to help young South Africans excel in maths!Only 2% of children who start school together finished matric in 2019 with a solid understanding of mathematics and the skills required to access tertiary studies in maths and science.Our approach solves the problem by focusing on grade 7 learners through running after-school maths classes and pre-service teachers through a year-long teaching internship.We currently operate 45 after school programs in Cape Town and Johannesburg with 98 active coaches and over 2400 participating learners. Our programs are targeted at learners in Grades 6, and 7 and provide an intensive one year program that covers arithmetic and pre-algebra. Because most South African children have developed gaps in their foundational mathematics, Numeric programs are not curriculum aligned, but focus on building mathematics intensively and rapidly from the ground up. Our programs are staffed by passionate young coaches who themselves are training to become maths teachers.

Founded in 2011
Cape Town, Western Cape, ZAF
134 employees (3 in marketing)

Traffic Signals

Monthly Visitors
1.5K
Traffic Source Mix
Search
25.9%
Direct
58.8%
Referral
6.4%
Social
7.5%
Paid
1.4%

Headcount Trend

Current headcount: ~134

Marketing Team

Marketing Team Size
3 (2% of company)
Median Career Experience
3 years
Median Tenure
1.7 years