Responsibilities

• Set the product marketing strategy across priority lines of business and industries, including segmentation, opportunity sizing, portfolio choices, and the relationship between functional and sector narratives.
• Define how OpenAI helps core business functions transform their work, grounded in clear buyer and practitioner insights, messaging, workflows, adoption paths, and proof.
• Build differentiated narratives and activation plans for priority industries, accounting for distinct buyers, operating models, trust requirements, partners, and market dynamics.
• Create a durable system for use cases, demonstrations, customer evidence, ROI stories, and executive narratives that make OpenAI’s value tangible and defensible.
• Translate strategy into launches, campaigns, field plays, partner motions, executive programs, content, events, and enablement spanning the customer journey.
• Turn customer, field, product, usage, research, and competitive insights into sharper priorities and stronger feedback loops.
• Align senior stakeholders across Product, Research, go-to-market, and Marketing around a coherent portfolio strategy.

Requirements

• Have 12+ years of experience in product marketing, industry marketing, solutions marketing, enterprise go-to-market, or an adjacent technical marketing discipline.
• Have successfully set strategy across complex product portfolios, multiple audiences, and cross-functional teams.
• Lead effectively through influence and can build alignment among senior peers in ambiguous, rapidly changing environments.
• Bring deep experience defining personas, lines of business, industries, workflows, and market opportunities using customer research, market data, and field insights.
• Can translate models, APIs, platforms, and business products into credible value for executives, IT leaders, developers, practitioners, and buyers in regulated environments.
• Have built positioning, use-case libraries, launch systems, customer-proof programs, field plays, campaigns, and feedback loops that improved adoption and commercial outcomes.
• Are an exceptional writer, presenter, and facilitator with strong judgment in high-stakes settings.
• Move comfortably between long-range strategy and hands-on execution while improving the quality and repeatability of the broader team’s work.
• Have direct experience building industry or line-of-business marketing for enterprise software, cloud, data, developer, or AI platforms.
• Understand the governance, procurement, evidence, and responsible-adoption requirements of regulated or high-trust sectors.