Responsibilities

• Conduct market research and analysis to identify long-term monetization opportunities and trends in digital advertising
• Collaborate with product management and engineering teams to develop monetization strategies for all major ad products, including ad creatives, ad measurement, and all major branding and performance product lines
• Analyze internal and external factors that impact monetization, such as market trends, competitive landscape, to inform strategic decision-making
• Monitor revenue performance and make recommendations for adjustments or improvements to drive revenue growth
• Partner with cross-functional teams to execute on monetization strategies and achieve revenue targets
• Provide thought leadership on industry trends and emerging monetization opportunities in digital advertising

Requirements

• Bachelor's degree in economics, statistics, engineering, or a related field
• 5+ years of experience in management consulting, investment banking, or tech corporate strategy
• Strong analytical skills with experience in market analysis and financial modeling

Preferred

• Ability to work cross-functionally and manage multiple projects simultaneously
• Excellent communication and presentation skills, with the ability to communicate complex ideas to both technical and non-technical stakeholders
• Comfortable working in a fast-paced and dynamic environment with tight deadlines
• Passion for digital advertising and social media monetization