Product Marketing Lead

New York City, NY (Hybrid)

$190K/yr – $230K/yrSenior Level8+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the PMM function for Canary's hospitality AI platform, aligning leadership, platform positioning, and go-to-market with multi-segment hotel buyers in mind.

  • Growth/leadership: build and coach a PMM team of 3, set operating model, and raise bar on execution through quarterly feedback.
  • Positioning: define platform messaging for hotel operators from enterprise to boutique properties.
  • GTM launches and analytics: own end-to-end launches and measure impact from pipeline to churn.

Job Description

Responsibilities

  • Team leadership. Manage, coach, and develop a team of PMMs (currently 3). Build the function's operating model and hold a high bar on quality and speed of execution. Foster a culture of continuous investment in individuals and the function as a whole rooted in ongoing feedback and improvements that makes the team better every quarter.
  • Positioning and messaging. Define and maintain Canary's platform and product-level positioning. Translate complex AI capabilities into clear, differentiated value props for hotel operators — from global enterprise brands to independent properties.
  • Storytelling and narrative. Build the overarching platform narrative and ensure it holds across every touchpoint — the website, sales decks, event keynotes, analyst briefings, and customer conversations. Differentiate Canary’s narrative from the competitive landscape.
  • Product launches. Own the GTM process end to end — launch strategy, tiering, internal collaboration, and external amplification.
  • Product suite performance. Continuous analytics and monitoring on product performance and opportunities for improvement from pipeline through churn reduction.
  • Market intelligence. Maintain a deep, current read on the hospitality tech competitive landscape, buyer dynamics, and how the AI wave is reshaping the category.

Requirements

  • 8+ years in product marketing, with at least 2–3 years managing and developing a PMM team.
  • Experience scaling the impact of a PMM function — not just inheriting one.
  • Deep expertise in pricing and packaging strategy, ideally in a SaaS context with a multi-product portfolio.
  • Strong positioning and messaging chops — you've taken complex products to market and made them simple and compelling.
  • Experience with product launches from concept through post-launch measurement; you've run launches across multiple tiers and know how to calibrate the machine.
  • A storyteller at heart — you write and communicate with precision and can shift register from a hotel GM to a C-suite executive to an analyst.
  • Analytically rigorous — you use data to make decisions, build business cases, and keep customer value and ROI as central to the product story.
  • Background in B2B SaaS AI or hospitality technology strongly preferred; candidates who've worked in vertically focused SaaS (especially in industries with complex, multi-segment buyer dynamics) will stand out.
  • Based in New York City; comfortable in a hybrid environment (3 days / week in office)

Preferred

  • Vertically focused SaaS experience with complex, multi-segment buyer dynamics will stand out.

Benefits

  • Canary Days: As a company we want to ensure that the team has time to recharge. Each month we provide company wide days off to ensure there is at least one extended weekend or day off.
  • Self Improvement Club: We meet each month and share our personal goals for the month. Each individual is provided a budget towards any purchases that help us achieve these goals.
  • Professional Development Chats: We provide budget to help drive cross functional professional development conversations across the organization.
  • Travel Reimbursement: Team members are able to visit our offices across New York, San Francisco or Dallas when they choose, and are provided a travel stipend for doing so. Spend time working with the team in their office, and use the rest of your time exploring a new city.
  • Personal Travel Reimbursement: If you stay at a hotel that Canary works with, we provide a credit towards your stay.
Canary Technologies Corp logo

Canary Technologies Corp

4.3 Glassdoor

Canary Technologies is a leader in hospitality software solutions. Canary Technologies is modernizing the hotel tech stack with its award-winning AI-powered Guest Management Platform. Digitizing guest touchpoints from booking to checkout, Canary’s cutting-edge solutions simplify hotel operations, increase revenue, and elevate the guest experience. Enabling these innovations is Canary AI, the most advanced artificial intelligence model built specifically for hotels.Trusted by over 20,000 hotels in 100+ countries, Canary powers hospitality at the world’s most renowned brands, including Marriott International, Four Seasons, Choice Hotels, Wyndham Hotels & Resorts, BWH Hotels, and Intercontinental Hotel Group. Recognized as the #1 Guest Experience Platform by HotelTechReport for multiple years, Canary has earned accolades such as Fast Company’s Most Innovative Companies, theDeloitte Fast 500.

Founded in 2017
San Francisco, California, USA
338 employees (18 in marketing)
85% recommend to a friend
87% CEO approval

Traffic Signals

Monthly Visitors
2.7M
Monthly Google Ads Budget
$9.8K
Traffic Source Mix
Search
15.1%
Direct
80.1%
Referral
4.1%
Social
0.3%
Paid
0.3%

Headcount Trend

Current headcount: ~340

Marketing Team

Marketing Team Size
12 (4% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$177M
Last Raise
$80M
Series D, 10 months ago

Funding History

  • Jun 2025
    Series D • $80M
  • Jun 2024
    Series C • $50M
  • Oct 2022
    Series B • $30M

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