Responsibilities

• Own product positioning — translate Exa's technical capabilities into clear, compelling narratives that resonate with both developers and Enterprise executives
• Lead GTM strategy for product launches - coordinating across product, eng, sales, and marketing to ensure maximum impact
• Run campaigns across digital, social, and brand channels — plan and execute launches that land and create momentum, especially on X and LinkedIn
• Create high-quality content — technical blog posts, product demos, podcasts, and thought leadership that builds credibility with technical audiences
• Brand development — from billboards to viral campaigns, architect the moves that turn Exa into a household name
• Collaborate closely with Product to prioritize feature development based on market insight, and ensure new features are packaged with clear value propositions to ICPs and buyer personas
• Plan product-centric sessions and demos for events and conferences , showcasing Exa's latest innovations to the developer community and enterprise prospects