Product Marketing Director

USA (Remote)

$160K/yr – $220K/yrSenior Level5+ years expFull time

Posted 1 month ago

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Job Summary

Own end-to-end GTM for Visier's core SaaS, shaping positioning, buyer insights, and launch impact to drive pipeline and adoption.

  • Growth & Messaging: Own go-to-market strategy and differentiated positioning that translates product depth into measurable pipeline.
  • Buyer & Enablement: Act as voice of the buyer to guide product, sales, and marketing; equipment sales with narratives, tools, and training to shorten cycles.
  • Launch & Performance: Lead product launches and optimize GTM performance with feedback loops from sales, customers, win/loss, and usage data.

Job Description

Own end-to-end GTM for Visier's core SaaS, shaping positioning, buyer insights, and launch impact to drive pipeline and adoption.

  • Growth & Messaging: Own go-to-market strategy and differentiated positioning that translates product depth into measurable pipeline.
  • Buyer & Enablement: Act as voice of the buyer to guide product, sales, and marketing; equip sales with narratives, tools, and training to shorten cycles.
  • Launch & Performance: Lead product launches and optimize GTM performance with feedback loops from sales, customers, win/loss, and usage data.