Product Marketing Director

New York City, NY (Remote)

$175K/yr – $200K/yrDirector/ExecutiveFull time

Posted 3 weeks ago

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Job Summary

Own go-to-market narrative and messaging for a technical GRC/AI security platform, aligning product packaging, launches, and vertical storytelling with sales and field feedback.

  • Lead the evolving AI remediation story with trust and auditability across CISOs and practitioners.
  • Build battlefield-ready sales enablement and competitive intelligence for security buyers.
  • Shape industry persona and vertical messaging across finance, healthcare, legal, and more.

Job Description

Responsibilities
  • Own Positioning & Messaging for Compyl across audiences from CISOs to practitioners buried in evidence collection.
  • Set the market story for Compyl's agentic AI layer as it evolves from automation to autonomous remediation, making the case for why it's trustworthy and auditable, not just fast.
  • Lead Product Launches & GTM: Own go-to-market for new capabilities end to end, from launch narrative and sales assets to coordinating timing and rollout across product, sales, and demand gen
  • Partner with Product on packaging and positioning as the AI layer matures
  • Build Competitive Intelligence: Track the GRC and compliance automation landscape and build battlecards that arm sales with sharp, honest positioning against point-solution competitors and legacy players
  • Drive Sales Enablement: Equip sales with the pitch, demo narrative, objection handling, and case studies they need to sell confidently; Get in front of prospects and customers regularly to know what's actually working in the field
  • Own Industry & Persona Messaging: Build out messaging for key verticals (financial services, healthcare, legal, insurance, energy & utilities, higher ed) and partner with customer marketing on case studies, proof points, and analyst presence (G2)
Requirements
  • Expertise in product marketing, with meaningful time in B2B SaaS; security, compliance, GRC, or another audience that sells to technical/security buyers is a strong plus
  • A track record of owning positioning and messaging for a product with real technical depth, and making it land with both technical and executive buyers
  • Experience leading product launches end to end, not just writing the announcement
  • Strong, clear writing, you can turn "AI agents that draft evidence blueprints grounded in your own data" into something a CISO immediately gets
  • Comfort working closely with sales, running enablement sessions, sitting in on calls, and iterating based on what you hear in the field
  • Experience marketing an AI-driven product and navigating how to talk about AI credibly with a security-minded audience
  • A builder's mindset, you want to define the playbook for this function, not just execute someone else's
Benefits
  • Competitive salary and meaningful equity participation at a Series A inflection point.
  • Comprehensive paid benefits, including health insurance, 401(k), and generous leave policies.
Compyl logo

Compyl

Eliminate the need for multiple security tools, gain enterprise-level insights, and grow with a scalable GRC ecosystem. Compyl monitors and assigns workflows in a single location to ensure regulatory requirements and IT frameworks are continuously met by establishing a proper information security foundation across the entire organization.

Founded in 2020
New York, New York, USA
43 employees (3 in marketing)

Traffic Signals

Monthly Visitors
9.7K
Traffic Source Mix
Search
30.7%
Direct
49.9%
Referral
7.9%
Social
9.6%
Paid
1.6%

Headcount Trend

Current headcount: ~46

Marketing Team

Marketing Team Size
2 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$12M
Last Raise
$12M
Series A, 9 months ago

Funding History

  • Jun 2025
    Series A • $12M
  • Feb 2022
    Pre Seed