Product Marketing & Content Manager

Minneapolis, MN (On-site)

$80K/yr – $125K/yrMid Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own Fulcrum’s content engine across stories, launches, and campaigns with customer insights and scalable production.

  • Content Factory: Build end-to-end content programs across video, podcasts, landing pages, and product launches to drive pipeline.
  • Channel & Format Expansion: Produce and test video, podcast, and web formats while applying AI to speed creation and distribution.

Job Description

Responsibilities

  • Surface stories worth telling with customers and internal subject matter experts
  • Drive product launches with content, messaging, visuals, and positioning
  • Produce and edit video content for social media, product launches, customer stories, and campaigns
  • Plan, edit, and publish podcast episodes end to end
  • Build landing pages, web content, and digital experiences that bring leads into the pipeline
  • Organize and maintain Fulcrum's content library so assets are findable and reusable
  • Leverage AI tools to optimize content creation, editing, production, research, and distribution
  • Continuously test new formats, channels, and creative approaches
  • Help maintain and evolve Fulcrum's brand across all customer-facing touchpoints
  • Travel onsite to meet, interview, and observe customers

Requirements

  • 3-7 years of experience in this type of role
  • Ability to work autonomously and manage multiple projects
  • Comfortable talking to customers, asking thoughtful questions, and pulling insights
  • Experience in content marketing or product marketing roles

Preferred

  • Experience with AI tools to assist content creation
  • Video editing and production skills
  • Podcast production and editing experience
  • Experience maintaining content libraries or brand consistency
  • Familiarity with B2B tech or field service software

Benefits

  • Equity
  • 401(k) matching after 90 days - immediate vesting
  • Health, dental, and vision benefits
  • Wellbeing benefits and perks
  • Unlimited vacation policy with minimum required vacation days
  • Cell phone & internet plan coverage
Fulcrum logo

Fulcrum

4.7 Glassdoor

Fulcrum is a field-first SaaS platform transforming how organizations manage field data collection and inspections. Designed for the unique challenges of field teams, it automates workflows, captures real-time location data, and integrates seamlessly with GIS and other systems to ensure accurate information flow before, during, and after inspections.Organizations centralize operations on a single platform, standardizing data collection and boosting productivity. Fulcrum’s AI-powered tools, like FastFill, automate data entry from photos, voice, and text. Object recognition and face blurring enhance accuracy and compliance, while custom AI models enable specialized tasks. Fulcrum works online or offline, ensuring reliability even in remote areas.Trusted by thousands of organizations, Fulcrum improves data accuracy, reduces inefficiencies, and drives digital transformation, empowering teams to work faster and make smarter decisions in real time.Fulcrum is a product of Spatial Networks, Inc. Visit us at fulcrumapp.com.

Founded in 2011
San Francisco, California, USA
150 employees (11 in marketing)
100% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
251.6K
Monthly Google Ads Budget
$54.8K
Traffic Source Mix
Search
34.6%
Direct
59.4%
Referral
4.1%
Social
1.1%
Paid
0.7%

Headcount Trend

Current headcount: ~150

Marketing Team

Marketing Team Size
6 (4% of company)

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