Responsibilities

• Deliver integrated digital campaigns across email, web, and paid/owned channels1ead copy, template builds, deployment, and workflow configuration.
• Run engagement programs including social content calendars/scheduling and end-to-end webinar execution (logistics, speaker enablement, and post-event nurture).
• Ensure brand-ready distribution with tracking, asset management, and consistency across campaign and thought-leadership touchpoints.
• Orchestrate content workflows from intake through approvals and publishing for broker, client, and member audiences.
• Own content libraries, keep assets current, searchable, accessible, and compliant through version control and archival practices.
• Lead governance and reviews in partnership with Creative, Compliance, Marketing leadership, and Product including monthly expiration audits.
• Turn performance data into action, track campaign, content, and platform metrics to surface insights and optimization opportunities.
• Maintain operational rigor in Wrike, manage workflows, dashboards, and project structures for visibility, prioritization, and on-time delivery.
• Provide reporting and trend analysis that supports continuous improvement and planning across marketing operations.