Product Marketing Associate at Skillz Inc. | Las Vegas, NV

Skillz Inc.

Product Marketing Associate

Las Vegas, NV (On-site)

Salary Not AvailableEntry LevelFull time

Posted 2 months ago

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Job Summary

Own the end-to-end sweepstakes program to grow engagement and coin purchases by designing, testing, and optimizing campaigns across email, push, in-app, and promotions, while coordinating with Analytics, Product, and Compliance.

Campaign planning, execution, and optimization across emails, push, in-app experiences, and promotions.
Data-informed experimentation and A/B testing to improve participation, engagement, and monetization.
Cross-functional collaboration with Analytics, Product, Design, and Legal/Compliance to ensure compliant, seamless campaigns.

Job Description

Responsibilities

Plan and manage Skillz sweepstakes player acquisition, engagement, and retention campaigns (emails, push notifications, in-app campaigns, sweepstakes entry promotions, and coin bundle offers).
Develop limited-time sweepstakes offers, prize-based promotions, and seasonal sweepstakes events to drive player activity and coin purchases.
Maintain the Skillz sweepstakes campaign calendar and ensure timely, error-free, and compliant execution of all events.
Use data insights and analytics to optimize sweepstakes campaigns and proactively recommend improvements to engagement and monetization mechanics.
Run A/B tests on sweepstakes campaign mechanics, entry offers, and prize structures; track key metrics and deliver actionable results.
Collaborate with Analytics, Product, Design, and Legal/Compliance teams to integrate sweepstakes campaigns seamlessly and ensure regulatory adherence.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field.
1–3 years (Associate) or 3–5 years (Senior Associate) of experience in mobile gaming, sweepstakes, social casino, or consumer app marketing.
Experience with campaign management and CRM platforms (e.g., CleverTap, SpringBig, Braze) and analytics tools (e.g., Google Analytics, Tableau, AppsFlyer).
A/B testing and data-driven decision-making experience.
Familiarity with sweepstakes mechanics and promotional compliance requirements (no-purchase-necessary rules, prize fulfillment, applicable state regulations) is a strong plus.

Preferred

LiveOps experience is a strong plus.

Benefits

100% coverage for medical, dental, and vision expenses for you and your dependents, plus 401K matching, equity incentives, pre-tax benefit options, and more.
Wellness initiatives including meditation and mental health resources, physical fitness coaching and classes, family planning assistance, health and parenting guidance, virtual therapy sessions.
Competitive paid time off (PTO) and company holidays.
On-site Las Vegas headquarters with amenities like free breakfast and catered lunches, gym, showers, commuter benefits, insurance, team bonding events.

Skillz Inc.

2.8 Glassdoor

Skillz is the leading mobile games platform that connects players in fair, fun, and meaningful competition. The Skillz platform helps developers build multi-million dollar franchises by enabling social competition in their games. Leveraging its patented technology, Skillz hosts billions of casual esports tournaments for millions of mobile players worldwide, and distributes millions in prizes each month.Skillz has also earned recognition as one of Fast Company’s Most Innovative Companies, CNBC’s Disruptor 50, Forbes’ Next Billion-Dollar Startups, San Francisco Business Times’ Best Places to Work, and the #1 fastest-growing company in America on the Inc. 5000. We’re building a groundbreaking company that's pioneering an entirely new industry, and we're searching for top-notch people to join our mission. If you’re up for the challenge, we’d love to meet you!

Founded in 2012

Las Vegas, Nevada, USA

243 employees (25 in marketing)

www.skillz.com

38% recommend to a friend

33% CEO approval