Product Marketer - B2B at One Step Software | USA

One Step Software

Product Marketer - B2B

USA (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the SMB growth engine end to end from lead to pipeline, combining paid media, funnel optimization, content that converts, rapid experimentation, and AI-driven scaling.

Lead Generation & Paid Acquisition: plan and run multi-channel campaigns (Google, Meta, LinkedIn) with budget discipline.
Funnel & Content Engine: landing pages, magnets, emails, and CRO to fuel pipeline.
Experimentation & AI Multiplier: a steady cadence of tests and AI tooling to speed outcomes.

Job Description

Own lead generation for sales. Define, build, and continuously improve the programs that produce a reliable, growing flow of qualified SMB leads.
Run paid acquisition across channels. Plan, launch, and optimize campaigns on the platforms that work for our audience — Google, Meta, LinkedIn, and others — with rigorous testing and disciplined budget allocation.
Build and optimize the funnel. Create landing pages, lead magnets, email and nurture flows, and run ongoing conversion-rate optimization.
Produce content that converts. Develop SEO-driven and sales-enabling content — from keyword strategy through published assets that rank and drive pipeline.
Experiment relentlessly. Maintain a steady cadence of well-measured tests, read the results honestly, and scale what works.
Use AI as a force multiplier. Leverage AI tools to produce more, test faster, and operate with the output of a much larger team.

2+ years driving growth or product marketing for SMB-focused B2B startups, with demonstrated results generating qualified leads or building scalable pipelines. If you only have consumer experience, this job is not for you.
Hands-on operator experience. You have personally run paid campaigns, built and shipped landing pages, written marketing content, and owned the outcomes.
A track record of creative, resourceful marketing with tangible launches and impacts.
Fluency with modern marketing and AI tooling and a genuine appetite to keep learning.
Analytical and data-honest with clean measurement and quick course-correction.
Bias toward shipping and an entrepreneurial mindset.

Health Insurance
401k + Company Match
Monthly Team Bondings
100% Remote
Flexible PTO
Flat organizational structure - no hierarchy or annoying layers of approval before you can make a decision