Responsibilities

• Drive the growth and engagement roadmap within your domain — sequencing, requirements, and delivery — in close partnership with the Head of Product
• Own the end-to-end trader lifecycle: from first touch through checkout, onboarding, funded account, and repeat purchase
• Lead the product strategy for trader engagement and retention — competitions, achievements, rewards, in-app notifications, and loyalty programs
• Own mobile product strategy across both Breakout Prop and Kraken Prop — signup flow, payments, push notifications, and in-app engagement
• Partner with design to establish a cohesive Breakout design system — seamless UX from acquisition to trading
• Work with marketing and growth on localization, affiliate programs, and expanding prop into new markets
• Own onboarding improvements — in-terminal education, progressive disclosure, and reducing time-to-first-trade for new users
• Set the bar for what "done" means on growth and UX features — requirements, edge cases, acceptance criteria, and post-ship iteration

Requirements

• 3-6+ years in senior product management, with significant experience owning growth, engagement, or consumer UX
• Track record of moving acquisition, activation, and retention metrics — you know how to find the lever and pull it
• Experience designing and shipping onboarding flows, checkout experiences, and engagement loops that actually work
• Strong product instinct for what makes people come back — you think in terms of habits, hooks, and value delivery moments
• Ability to write detailed, unambiguous product requirements that engineers and designers can act on without constant clarification
• Experience with mobile product development — you think mobile-first and understand the constraints and opportunities of the channel
• Comfortable with funnel analytics — you can slice a cohort, identify a drop-off, and turn it into a prioritized hypothesis
• Experience running structured experiments and interpreting results without over-indexing on noise
• Familiarity with lifecycle marketing tools (Braze or equivalent) and how product and marketing intersect in the engagement layer
• Strong opinions on localization, internationalization, and building for global audiences
• Senior enough to own a domain with minimal direction — you set the agenda, you don’t wait for one
• Strong written communicator — your PRDs, tickets, and async updates are clear and complete
• Experience working across design, engineering, and marketing in a fast-moving environment
• User empathy — you've thought deeply about what it feels like to be a first-time prop trader who doesn't know where to start
• Crypto-native or deeply curious — you understand the space, the culture, and why prop trading is having its moment

Preferred

• Experience working across design, engineering, and marketing in a fast-moving environment
• Strong preference for candidates with experience in crypto or fintech product management
• Experience with internationalization or localization strategies