Responsibilities

• Own the product vision, architecture, and roadmap for the marketing technology ecosystem, ensuring platforms and integrations support current and future customer experience strategy.
• Translate product strategy and lifecycle priorities into required MarTech capabilities, identifying gaps, dependencies, and sequencing needs across the stack.
• Lead prioritization of MarTech initiatives by balancing strategic intent, platform constraints, technical debt, and delivery capacity.
• Partner with Technology and Data teams to define scalable, secure, and compliant platform architecture, integration patterns, and data flows.
• Guide evaluation and selection of MarTech vendors and platforms as needed, including requirements definition, tradeoff analysis, and roadmap alignment.
• Ensure platform reliability, scalability, and fitness-for-purpose as adoption grows in support of the digital transformation roadmap.
• Establish governance, standards, and guardrails for MarTech usage to enable speed and consistency while managing risk and complexity.
• Define and track success metrics such as adoption, capability utilization, data readiness, and enablement of priority use cases.
• Communicate MarTech direction, constraints, and progress clearly to Product Strategists, Marketing, Technology, and senior stakeholders.