Responsibilities

• Qualified organic traffic. This is the primary way you measure your SEO work and prioritize effort.
• Signup conversion before email verification. You own the funnel from first landing to email submitted — every page, every form, every step.
• Partnership landing page performance. You own the searchability, page structure, and conversion optimization of partnership pages — maximizing their visibility and revenue contribution.
• Landing page systems. Programmatic, scalable landing page architecture — not one-off pages, but systems that generate hundreds or thousands of high-performing pages mapped to search intent.
• SEO systems and infrastructure. Internal linking architecture, information architecture, search intent mapping, and technical SEO. You build systems, not just strategies.
• Blog system architecture and content engine. Own the blog as a product — its structure, its templates, its role in the funnel, and how content compounds over time.
• A/B testing and experimentation. Design and run a high-velocity experiment pipeline across landing pages, signup flows, CTAs, and page structures. You measure everything.
• Metrics and analytics. You build your own dashboards, define the metrics that matter, and report on what's working and what isn't. You are fluent in your numbers.
• Cross-functional collaboration with the Head of Design, engineering, the UX/Brand Copywriter, and data to ship improvements weekly, not quarterly.