Responsibilities

• Conversion Rate Optimization & Revenue Growth
• Owns the CRO roadmap for store.moma.org, identifying and prioritizing experiments across PDPs, PLPs, checkout, navigation, search, and merchandising experiences.
• Leads a structured test-and-learn program (A/B, multivariate, personalization) focused on increasing conversion rate, AOV, revenue per session, and lifetime value.
• Identifies and quantifies incremental revenue opportunities, building business cases and forecasts tied to product initiatives.
• Partners with Site Merchandising, Marketing, and Merchandising to optimize traffic quality, on-site engagement, and monetization of key collections and campaigns.
• Maps, understands, evaluates and optimizes all key customer journeys; identifies, monitors, and maintains KPIs
• Profitability & Business Impact
• Ensures product decisions are grounded in profitability, not just top-line growth—balancing conversion gains with margin, fulfillment costs, and operational complexity.
• Collaborates with Finance and Analytics to understand unit economics, gross margin, and contribution profit at a feature and experience level.
• Prioritizes initiatives that improve revenue efficiency, reduce friction, and scale sustainably.
• Product Strategy & Roadmap
• Defines and maintains a data-driven product roadmap aligned with MoMA Retail’s multi-year Ecommerce growth goals.
• Translates business objectives into clear product requirements, success metrics, and release plans.
• Continuously evaluates and manages platform capabilities, tools, and vendors that can accelerate CRO, personalization, and experimentation with a focus on AI.
• Customer Experience & Design Excellence
• Advocates for a design-led, customer-first experience that reflects MoMA’s brand, and accessibility commitments.
• Use qualitative and quantitative insights to identify pain points and opportunities
• Cross-Functional Leadership
• Clearly communicates priorities, trade-offs, and results to stakeholders and leadership.
• Champions a culture of experimentation, accountability, and continuous improvement.