Vice President of Marketing
Summit K12
USA (Remote)
$175K/yr - $250K/yrIn-houseFull-timeSenior level12+ years exp.
3 hrs ago
Product Manager, Bispecifics Patient Marketing
Horsham, PA (Hybrid)
Salary Not AvailableMid Level5+ years expFull time
Posted 2 months ago
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Job Summary
Own the end-to-end patient marketing agenda for the J&J bispecifics, turning insights into compliant tactics, with a strong focus on patient education, engagement, and cross-functional collaboration to deliver accurate, patient-centered programs.
- Own patient education resources and support materials across the patient journey, informed by insights and barriers.
- Coordinate with Medical, Legal, Regulatory, analytics, advocacy, and hematology teams to optimize engagement channels and delivery."
Job Description
Responsibilities
- Lead the execution of patient marketing initiatives for the J&J bispecifics portfolio, translating strategy into compliant tactics from insight generation through content development, review, launch, and optimization.
- Develop patient-facing education and support materials that address key information needs, treatment expectations, and common barriers across the patient journey.
- Drive patient engagement across channels by identifying opportunities to improve content, channel effectiveness, and the overall patient experience.
- Partner closely with agency teams and cross-functional stakeholders, including Medical, Legal, Regulatory, Market Research and Analytics, Advocacy and Communications, Media Excellence, Patient Support partners, and other hematology marketing teams to deliver accurate, compliant, and patient-centered programs.
- Use patient insights, market research, and program performance data to inform recommendations and continuously optimize patient education, support resources, and engagement tactics.
Johnson & Johnson Innovative Medicine
At Johnson & Johnson Innovative Medicine, we innovate with purpose, to lead where medicine is going. The experiences of patients around the world inform and inspire our science-based innovations, which continue to change and save lives. Applying rigorous science with compassion, we confidently address the most complex diseases of our time and develop the potential medicines of tomorrow. We are continuously working to develop treatments, aspiring to find cures, pioneering the path from lab to life, and championing patients every step of the way. https://bit.ly/3reuMvK
37K employees (745 in marketing)
Traffic Signals
Monthly Visitors
2.2M
Monthly Google Ads Budget
$312.6K
Traffic Source Mix
Search
36.1%
Direct
46.5%
Referral
15%
Social
1.3%
Paid
0.9%
Headcount Trend
Current headcount: ~37.3K
Marketing Team
Marketing Team Size
686 (2% of company)
Median Career Experience
24 years
Median Tenure
13.5 years
Marketing Roles Posted (Last 30 Days)
17
