Responsibilities

• Lead RH's organic growth strategy, defining the roadmap, prioritizing opportunities, and aligning initiatives to measurable business outcomes.
• Drive enterprise SEO across a large, global ecommerce platform, optimizing site architecture, crawlability, structured data, page performance, and technical implementations that strengthen long-term organic visibility.
• Develop RH's AI discovery strategy, ensuring our content and products are optimized for emerging search experiences including AI Overviews, ChatGPT, Perplexity, and future conversational platforms
• Define how we measure AI, using log data, crawler activity, and emerging tooling to turn a murky signal into decisions
• Build a disciplined experimentation program by developing hypotheses, running A/B tests, analyzing results, and translating insights into scalable improvements across acquisition and conversion.
• Collaborate with product, engineering, design, merchandising, content, and analytics teams to deliver growth initiatives while influencing priorities through data-driven recommendations.
• Measure performance using analytics and experimentation, connecting organic growth initiatives to customer acquisition, revenue, and long-term business impact.
• Champion a culture of data-informed decision making, helping elevate analytical rigor and growth thinking across the digital product organization.

Requirements

• 4+ years of experience in Growth Product Management, SEO, or digital growth, with a demonstrated ability to drive measurable organic acquisition and business results at scale.
• Deep expertise in enterprise SEO, including technical SEO, site architecture, structured data, Core Web Vitals, large product catalogs, faceted navigation, and complex ecommerce environments.
• Strong analytical capabilities with experience using GA4 (or equivalent), experimentation frameworks, dashboards, and SQL or comparable data analysis tools.
• Exceptional communication and cross-functional leadership skills, with the ability to influence teams and executives through thoughtful analysis and clear recommendations.
• A product thinker first. You treat organic as a revenue driver, not just a traffic channel, and you don't just execute a channel checklist. You use data to find the signal, form a hypothesis, and move, without mistaking endless analysis for progress.