Product Lead (all genders) - Automotive Brand Experience

Los Angeles, CA (On-site)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive luxury-brand experience leadership by translating vehicle features into narrative-focused client engagements.

  • Own storytelling for the full vehicle portfolio and high-profile clients
  • Must-have: automotive or luxury premium-journey background with strong storytelling
  • Standout: ability to train teams and ensure consistent product knowledge across partners

Job Description

Responsibilities

  • Product Authority: You are the lead expert for the full vehicle portfolio, translating technical features into compelling brand narratives for high-profile clients.
  • Team Enablement: Develop and deliver training programs on vehicle features, innovations, and brand heritage to ensure consistent product knowledge.
  • Premium Engagement: Create high-end customer experiences through expert consultation and personalized storytelling.
  • Lead Management: Oversee and optimize lead generation, gather customer insights and market feedback.
  • Experience Operations: Maintain the interface between the experience studio and dealership partners.

Requirements

  • Background and experience in automotive, luxury retail, or premium customer journeys with a relevant degree
  • Exceptional storytelling skills to simplify complex product features into engaging narratives
  • Proactive, detail-oriented, and deeply passionate about automotive innovation
  • Confident professional presence with the ability to inspire teams and manage high-profile clients
  • Full fluency in English; additional languages (e.g., Spanish, Arabic, Chinese) are a plus

Preferred

    LIGANOVA GmbH logo

    LIGANOVA GmbH

    Our mission is pioneering and creating meaningful brand spaces in any dimension. Having people, brands, and products interact in seamlessly networked physical and digital spaces is what drives us. We always consider what’s coming next and focus on both viable innovations and sustainable solutions—all while living in the spirit of the present.For almost three decades, LIGANOVA has been developing retail and brand marketing campaigns and projects for the most influential global brands and companies in the automotive, beauty and health, luxury, fashion, food and beverage, and sports sectors.The company is part of LIGANOVA Group with around 400 experts at seven locations: Stuttgart, Berlin, Frankfurt, Hamburg, München, Amsterdam, and Chicago. Passion, performance, zeitgeist, and curiosity are the values that connect each and every one of them.Apart from LIGANOVA, LIGANOVA Group also includes the subsidiaries, LIGAPRODUCTION, a full-service production company and logistics hub, the digital agency LIGANOVA Horizon, which focuses on digital brand experiences, ARTIFICIAL ROME, our company to accompany brands into the Metaverse and Web 3.0 in unseen ways & Code Gaia, which supports businesses on the way to sustainability via Software as a Service. #benext#thinkbig#foreverzeitgeist

    Founded in 1995
    Stuttgart, Baden-WĂĽrttemberg, DEU
    277 employees (97 in marketing)

    Traffic Signals

    Monthly Visitors
    3.4K
    Traffic Source Mix
    Search
    40.6%
    Direct
    47.7%
    Referral
    7.4%
    Social
    2.9%
    Paid
    1.4%

    Headcount Trend

    Current headcount: ~277

    Marketing Team

    Marketing Team Size
    25 (9% of company)

    Funding

    Last Raise
    Private Equity, 7 years ago

    Funding History

    • Sep 2019
      Private Equity