Product Growth Specialist

San Francisco, CA (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive monetization strategy for a mobile app business, focusing on subscriptions, ads, pricing, and retention to lift revenue without harming UX.

  • Must-have: 4+ years in mobile app monetization with subscriptions/ad revenue.
  • Standout: Experience with App Store Connect, paywall design, and cohort-based revenue testing.

Job Description

Responsibilities

  • Analyze industry trends and competitor strategies to identify monetization opportunities.
  • Design and implement monetization strategies to maximize subscription and ad revenue.
  • Collaborate with design and development teams to implement monetization features effectively.
  • Create user segmentation frameworks and define experimentation hypotheses for monetization.
  • Model financial opportunities and expected outcomes for monetization initiatives.
  • Analyze pricing strategies and competitive benchmarks to improve subscription pricing.
  • Set up and manage subscriptions and pricing tiers on App Store Connect.
  • Experiment with different in-app paywall placements to optimize conversion rates.
  • Collaborate with the design team to test and refine paywall layouts and calls-to-action.
  • Develop and implement win-back strategies for lapsed or inactive users.

Requirements

  • Approximately 4+ years of experience in mobile app monetization, with a focus on subscriptions and/or ad revenue.
  • Solid understanding of in-app purchase systems, paywall design, pricing models, and subscription lifecycle management.
  • Experience with ad monetization platforms (e.g., AdMob, IronSource, AppLovin) and A/B testing tools.
  • Strong analytical skills with experience in cohort analysis, revenue modeling, and performance reporting.
  • Familiarity with App Store Connect, subscription setup, and Apple’s monetization policies.
  • Collaborative mindset with the ability to work cross-functionally with product, design, and engineering.
  • Passion for delivering exceptional user experiences while optimizing for revenue.

Benefits

  • Apple hardware ecosystem for work.
  • Annual Bonus.
  • Medical Insurance (including vision & dental).
  • Disability insurance - short and long-term.
  • 401k up to 4% contribution.
  • Air Conference – an opportunity to meet the team, collaborate, and grow together.
  • Transportation budget
  • Free meals at the hub
  • Gym membership
Air Apps logo

Air Apps

We're dedicated to leveraging mobile apps to drive positive change and enhance people's lives. Our mission is to provide innovative tools that empower users to overcome challenges and achieve their goals effortlessly, simplifying their daily routines and making their lives easier.As a leading mobile app developer and publisher, we offer a diverse portfolio of over 30 apps across the Fitness, Productivity, Creative, and Learning categories. With a cumulative total of 3 million monthly downloads and a remarkable 100 million downloads worldwide, our apps resonate with users globally.Born in Lisbon, Portugal, in 2018, and now with offices in both Lisbon and San Francisco, we value flexibility and individuality, fostering a culture where diverse perspectives thrive. Our culturally diverse team ensures inclusivity and creativity in every facet of app development.At the core of our values is a dedication to user well-being and community collaboration. Through our AI-first approach, we're actively shaping the future of mobile technology, prioritizing excellence in user experience.Join us on our journey to make a meaningful impact and inspire individuals worldwide to unleash their full potential with our transformative mobile apps.

Founded in 2018
San Francisco, California, USA
50 employees (15 in marketing)

Traffic Signals

Monthly Visitors
5.7K
Traffic Source Mix
Search
27.8%
Direct
53.6%
Referral
7.9%
Social
9.4%
Paid
1.1%

Headcount Trend

Current headcount: ~51

Marketing Team

Marketing Team Size
9 (18% of company)
Median Career Experience
7 years
Median Tenure
0.9 years