Responsibilities

• Build sales playbooks, objection handling, demo kits, and competitive positioning.
• Deliver live/virtual training and certify reps on key lines and launches.
• Drive end‑to‑end lifecycle strategy by defining and executing growth plans across introduction, maturation, and optimization phases, ensuring the product consistently meets customer needs and market opportunities.
• Analyze product performance and user feedback to identify lifecycle improvement opportunities, prioritize enhancements, and guide cross‑functional teams in delivering updates that increase adoption, retention, and long‑term value.
• Own GTM readiness for assigned lines: messaging, collateral, pricing inputs, channel strategy.
• Coordinate with Marketing for launch campaigns; ensure Sales readiness (content + training).
• Co-sell with territory and business development teams; create customer-specific product placement strategies.
• Identify add-to-line opportunities; validate with customers, work with product operations and commercialization to bring the product to life.
• Capture and synthesize customer feedback, lost deal reasons, and competitive signals.
• Translate insights to Product Design and Sourcing for roadmap and pricing decisions.

Requirements

• 5–8+ years in product marketing, product commercialization, sales enablement, or growth roles.
• Data-driven; comfortable with communication, PIM, and BI tools (e.g., MS Office, Catsy, Power BI).
• Experience with pricing strategy and channel programs.
• Travel may be required to support business operations.
• Required Education Level: High School
• Bachelor’s degree in Business, Marketing, Engineering, or related field; or a combination of training and formal work experience in lieu of education degree.
• Industry experience and knowledge of key competitors/channels.