Own and execute GTM, product growth, and onboarding optimization for an early-stage product.

• Own end-to-end go-to-market strategy for new product launches.
• Drive 0→1 product growth, from early positioning to scaling acquisition.
• Design and execute growth experiments across onboarding, activation, and retention.
• Define ICP, positioning, and messaging based on user insights and market signals.
• Lead Product Hunt launches and other community-driven growth initiatives.
• Build and optimize conversion funnels (landing pages, onboarding flows, pricing).
• Conduct user interviews and translate insights into product and growth strategies.
• Create product-facing content, including demos, use cases, and launch assets.
• Collaborate closely with product and engineering to iterate quickly on features and UX.
• Manage external partners (agencies, creators, or growth channels) as needed.

Requirements

• Proven experience working on 0→1 products in startup or early-stage environments.
• Strong track record of driving user growth, activation, or revenue outcomes.
• Hands-on experience with GTM strategy, product launches, and growth execution.
• Ability to operate across product, marketing, and growth (hybrid mindset).
• Experience running experiments (A/B testing, onboarding optimization, funnel improvements).
• Comfortable working in a fast-paced, ambiguous environment with high ownership.
• Strong communication skills — able to translate product value into clear messaging.
• Experience with AI, SaaS, or developer tools is a plus.