Responsibilities

• Assesses the enterprise’s portfolio of products to identify underleveraged assets and translate them into high-value growth opportunities, developing clear hypotheses on how to extend their reach into consumer-facing or market-facing offerings that drive measurable adoption, engagement, and revenue.
• Evaluate market trends, customer needs, and competitive dynamics to prioritize opportunities that maximize return on investment, ensuring focus on initiatives with the strongest strategic alignment and potential for scalable impact.
• Develops robust business cases, including value propositions, target audiences, and expected outcomes, to secure stakeholder alignment and investment support.
• Owns the profit and loss (P&L) across multiple lines of business, including forecasting, budgeting, pricing strategy, margin management, and investment decisions.
• Articulates clear product concepts, use cases, and experience flows that connect internal capabilities to real customer value, ensuring offerings are practical, relevant, and easy to adopt.
• Drives cross-functional alignment to move ideas quickly from concept to launch and beyond by optimizing post launch and defining growth strategies or sunset recommendation.

Requirements

• Bachelor’s degree or equivalent experience in Business Administration, Marketing, Economics, Finance, Product Management, or a related field; MBA preferred.
• 8+ years of progressive experience in product management, product growth, business strategy, commercialization, business development, or a related discipline.
• Proven experience identifying, evaluating, and scaling new product, service, or market growth opportunities that drive customer adoption, revenue growth, and business value.
• Demonstrated success developing business cases, go-to-market strategies, value propositions, and investment recommendations that secure stakeholder support and funding.
• Strong expertise in market analysis, competitive intelligence, customer research, and growth strategy development, with the ability to translate insights into actionable opportunities.
• Experience managing P&L responsibilities, including forecasting, budgeting, pricing strategy, margin optimization, and investment decision-making across multiple products or business lines.
• Proven ability to collaborate with cross-functional teams, including product, technology, marketing, operations, and business stakeholders, to drive initiatives from concept through launch and growth optimization.
• Excellent leadership, strategic thinking, communication, and stakeholder management skills, with a track record of accelerating execution, influencing priorities, and delivering measurable business outcomes.
• AARP will not sponsor an employment visa for this position at this time.
• Regular and reliable job attendance

Benefits

• AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.