Producer, Experiential Marketing

Los Angeles, CA (Hybrid)

Salary Not AvailableSenior Level4+ years expFull time

Posted 4 months ago

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Job Summary

Lead experiential production for SGPR as a Producer, owning end-to-end programs and client relationships across multiple verticals.

  • Own production programs from concept through onsite production and post-mortem reviews.
  • Must-have: 4+ years of experiential production with budgets around $200k.
  • Standout: Independent concept development with client-facing leadership and cross-team collaboration.

Job Description

Responsibilities

  • Work collaboratively on experiential production with internal press and influencer marketing teams.
  • Produce programs for clients across multiple verticals, including beauty, fashion, hospitality, tech, food & beverage, retail, and more. Includes B2B and B2C spaces.
  • Manage production programs independently. Lead client management including scheduling calls, setting call agendas, preparing materials, presenting/leading the call, and capturing notes and next steps.
  • Experience developing the concept and design, from the floor plans and guest flow, to photographable moments, to small details - at times independently and at times in partnership with an Experiential Designer.
  • Brief and oversee designers, fabricators and art directors to bring your vision to life. Develop and manage budget and financial processes. Develop and manage timelines. Vendor sourcing, hiring, and management; etc. Experiences may include 100 person private product previews, influencer trips, mobile trucks, press mailers, and more.
  • Serve as the primary point of contact for clients on projects that you own. Anticipate client needs, think on your feet to brainstorm live, and navigate challenging situations - developing relationships where clients trust you implicitly.
  • Work with senior production colleagues to contribute to large scale productions with tasks such as concepting onsite activations, vendor sourcing, permitting, managing fabrication, etc. Experiences may include consumer pop ups and more.
  • Furnish original, thoughtful experiential concepts that successfully ladder back to client and agency goals. Develop ideas, decor, and fabrication that results in irresistibly shareable moments and lasting memories.
  • Role includes responsibilities for visuals and design for pitches and activation decks. AI tools are welcome. 3D rendering ability is a plus.
  • Facilitate and contribute to business development by upselling work to your client roster and supporting colleagues in cross-selling experiential work to additional clients. Responsibilities include reviewing ideas from colleagues and providing expertise from a production perspective, advising on feasibility (budget, timeline, etc.), joining brainstorms and developing your own ideas, building client decks structured to sell, and presenting to clients.
  • Pitch new business opportunities, including fielding initial introductory calls, developing proposals, and presenting to prospects. New business may be for standalone experiential projects or for integrated work with the agency's press and influencer teams.
  • Have an understanding of the agency's various service lines in order to implement strong integrated ways of working and to strengthen your strategic recommendations to clients. This role requires an ability to speak about SGPR's integrated capabilities with clients and prospects, understand the event needs of a press and influencer audience, and to design experiences specific to these groups.

Requirements

  • You have 4+ years of experiential production experience and are skilled at overseeing and producing events and with budgets of $200k.
  • You understand how to allocate client budgets to create maximum impact and are adept at working with finance teams.
  • You can mentor junior production staff, review their work, and teach them new skills.
  • You are able to independently create floor plans and creative mockups. You're a visual thinker who can whip up a design, mockup, and mood board to communicate your vision to others.

Nice To Have

  • 3D rendering ability is a plus.
  • AI tools are welcome.
  • Ideally have a driver's license as there may be occasional local transportation responsibilities including rental car use for event load-ins / production.
  • You know about trends, communities, partnerships and events before others, generating campaign suggestions that connect these emerging concepts to client initiatives.

Benefits

  • Atypical Time Off - Generous PTO that scales with tenure, in addition to Summer Fridays, Day of Rests for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care
  • Deep Work Focus - Our Smalls In Sync program ensures you have dedicated time for collaboration and strategic solo work
  • Comprehensive Benefits - A 100% employer-covered medical plan, 401k match up to 4%, dental, vision, and more
  • Innovation Leadership - Our agency was amongst the first to offer client brand campaigns on TikTok (back when it was still called Musical.ly), has been recognized for pioneering unique HR policies live on The Today Show, and our AI Leadership committee has been training our employees at the intersection of PR and AI for over two years (not two months!)
  • Vibrant Culture - Employee-led committees shape company policy and organize team celebrations from book clubs to outings
Small Girls PR, an Orchestra company logo

Small Girls PR, an Orchestra company

Connecting with audiences in out-of-the-box ways, Small Girls PR creates unforgettable campaigns that make small brands feel big and big brands feel personal.Small Girls PR is a creatively-driven media relations, influencer and experiential agency championing a personal approach to public relations.Our clients range from Fortune 500s to stealth startups. We've handled mergers for GE, took challenger brands like Billie & Hinge from launch through acquisition, produced a Kamala Harris-hosted block party as counterprogramming to Trump's Juneteenth rally, and catapulted Olay’s Super Bowl ad to the cover of AdWeek.“One of the most successful boutique PR agencies” - BuzzFeed“The team consistently produces clever PR campaigns that draw attention from major media outlets” - ForbesWe're a team of 80+ and growing-- for open roles, email hiring@smallgirlspr.comSmall Girls PR is an Orchestra company. Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world. The company combines executive advisory, strategy development, and tactical execution across channels—with 700+ experts across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality and more.

Founded in 2010
New York, New York, USA
113 employees (16 in marketing)

Traffic Signals

Monthly Visitors
7.7K
Traffic Source Mix
Search
28.7%
Direct
43.8%
Referral
4.6%
Social
21.3%
Paid
1.5%

Headcount Trend

Current headcount: ~113

Marketing Team

Marketing Team Size
14 (12% of company)
Marketing Roles Posted (Last 30 Days)
2