Drive Pro Contractor channel strategy and cross‑functional execution to grow revenue and brand impact.

• Own strategic account planning and channel programs for the Pro Contractor vertical.
• Must-have: 7+ years in marketing, branding, or strategic roles with GTM experience.
• Standout: Strong cross‑functional collaboration with Brand Marketing, sales leadership, and partners.

Responsibilities

• Strategic Planning & Initiative Development
• Own strategic account planning for the Pro Contractor vertical, building programs to drive consideration, conversion and education in partnership with Brand Marketing and sales leadership.
• Oversee the design, execution and maintenance of channel marketing plans including and not limited to co-op programs, loyalty programs, advertising, selling tools and training.
• Effectively manage Channel budgets to achieve brand-level KPIs, with a focus on increasing revenue.
• Channel and Product Expertise
• Develop expertise in the Pro Contractor channel to ensure customers are kept at the center of how APG brands are positioned, merchandised and sold.
• Continuously explore industry best practices to maximize creativity, inform our team and drive results.
• Build expertise across APG’s product categories to establish trust and ensure our brands are marketed effectively within the Pro Contractor channel.
• Present strategy and initiatives to senior leadership – both internal to APG and external to our partners.
• Sales Team Support

Requirements

• 7+ years of experience in marketing, branding, product strategy, sales enablement or other strategic marketing roles.
• Bachelor’s degree – or equivalent experience – in marketing, communications, business or a related field.
• Analytical problem solver with experience in analyzing business cases and developing go-to-market strategies in the building products industry.
• Proven ability to rapidly digest and synthesize new information on products, sales strategies, customers, competitors and decision makers.
• Excellent presentation skills and the ability to communicate confidently and professionally.
• A dedication to organization and ability to collaborate on multiple projects with multiple stakeholders simultaneously.
• Strong sense of urgency and ability to respond to requests and challenges quickly.
• Ability to travel up to 15%

Preferred

• Agency experience and/or experience in the building & construction industry is preferred but not required.

Benefits

• Comprehensive medical, dental and disability benefits programs
• Group retirement savings program
• Health and wellness programs
• An inclusive culture that values opportunity for growth, development, and internal promotion