Responsibilities

• Strategic Planning & Initiative Development
• Own strategic account planning for the Pro Contractor vertical, building programs to drive consideration, conversion and education in partnership with Brand Marketing and sales leadership.
• Oversee the design, execution and maintenance of channel marketing plans including and not limited to co-op programs, loyalty programs, advertising, selling tools and training.
• Effectively manage Channel budgets to achieve brand-level KPIs, with a focus on increasing revenue.
• Channel and Product Expertise
• Develop expertise in the Pro Contractor channel to ensure customers are kept at the center of how APG brands are positioned, merchandised and sold.
• Continuously explore industry best practices to maximize creativity, inform our team and drive results.
• Build expertise across APG’s product categories to establish trust and ensure our brands are marketed effectively within the Pro Contractor channel.
• Present strategy and initiatives to senior leadership – both internal to APG and external to our partners.
• Sales Team Support
• Develop a deep integration with Pro Channel leadership to understand – and achieve – sales goals for multiple APG brands simultaneously.
• Work closely with internal and external stakeholders to ensure that APG delivers a best-in-class brand experience at every stage of the buying cycle, both online and in-store.
• Cross-Departmental Collaboration
• Partner with Brand Marketing to ensure their strategies align with overall Pro channel strategy – including helping to refine messaging, positioning, branding, merchandising, online presence, customer experience and more.
• Work closely with stakeholders in brand management, CRM, sales and others to ensure their strategies and initiatives align with Pro Channel best practices and are effectively driving revenue.
• Promote teamwork and collaboration, show initiative and influence with stakeholders to successfully execute Pro Channel marketing initiatives within a crowded landscape.
• Develop and sustain strong partner relationships with key Pro Dealer contacts, vendors, and third-party agencies.
• Performance Analysis
• Develop comprehensive measurement tools to evaluate program/promotional effectiveness and recommend changes and improvements as required.

Requirements

• 7+ years of experience in marketing, branding, product strategy, sales enablement or other strategic marketing roles.
• Agency experience and/or experience in the building & construction industry is preferred but not required.
• Bachelor’s degree – or equivalent experience – in marketing, communications, business or a related field.
• Analytical problem solver with experience in analyzing business cases and developing go-to-market strategies in the building products industry.
• Proven ability to rapidly digest and synthesize new information on products, sales strategies, customers, competitors and decision makers.
• Excellent presentation skills and the ability to communicate confidently and professionally.
• A dedication to organization and ability to collaborate on multiple projects with multiple stakeholders simultaneously.
• Strong sense of urgency and ability to respond to requests and challenges quickly.
• Ability to travel up to 15%

Preferred

Benefits

• What CRH Offers You
• - Highly competitive base pay
• - Comprehensive medical, dental and disability benefits programs
• - Group retirement savings program
• - Health and wellness programs
• - An inclusive culture that values opportunity for growth, development, and internal promotion