Responsibilities

• Leadership & Innovation: Advocate for innovation by ensuring emerging best practices, industry insights, and strategic TikTok Shop innovations are adopted across account teams.
• Leadership & Innovation: Identify, develop, and implement new solutions that elevate TikTok Shop and broad Social Commerce performance for clients.
• Leadership & Innovation: Partner with the Innovation & Growth Lead to define the future roadmap of social commerce solutions.
• Leadership & Innovation: Model modern craft by using AI responsibly to improve the speed and quality of strategy work, while staying ahead of platform impacts.
• Strategic Growth & Business Development: Collaborate with account teams and client partner teams to develop client-specific positioning and content that increases service adoption.
• Strategic Growth & Business Development: Represent TikTok Shop in high-value new business pitches and audits, providing expert-level narratives to drive client acquisition and expansion.
• Strategic Growth & Business Development: Act as an executive-level advisor across strategic accounts, converting insights into decisions and funded next steps.
• Strategic Growth & Business Development: Support internal audit programs to ensure clients remain on the cutting edge with fresh strategy perspectives.
• Product & Measurement: Act as a power user and advocate for internal proprietary tools (Bliss Point by Tinuiti), connecting data structures to executive outcomes.
• Product & Measurement: Synthesize multi-source data (MMM, incrementality, geo-lift, platform signals) into clear investment cases with confidence ranges.
• Product & Measurement: Operate a feedback loop: bring client needs to Product and prioritize systemic issues for TikTok Shop execution

Requirements

• 10+ years in the digital marketing space with enterprise impact and proven executive storytelling.
• Extensive experience in digital marketing, preferably at a media agency, with deep technical expertise in Social, Commerce, and Influencer.
• Proven track record managing TikTok Shop Affiliate, Operations, and GMV Max; Live Shopping experience preferred.
• Proven ability to lead teams, influence stakeholders without management authority, and drive adoption of cutting-edge strategies

Preferred

• Experience with TikTok Shop Affiliate, Operations, and GMV Max is a plus
• Live Shopping experience is a plus

Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
• Retirement: Match up to 4% of your contributions at 100%
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources