Principal Product Marketing Manager at SecurityScorecard | New York City, NY | $170K/yr – $200K/yr

SecurityScorecard

Principal Product Marketing Manager

New York City, NY (Hybrid)

$170K/yr – $200K/yrSenior Level8+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the messaging and GTM for a cybersecurity ratings product, turning buyer research into differentiated value and market positioning.

Own positioning and storytelling across enterprise buyers, risk leaders, and technical practitioners.
Lead launches end to end with cross functional enablement and field readiness.
Develop sales tools and enablement that accelerate pipeline and improve win rates against rivals.

Job Description

Responsibilities

Own end-to-end product positioning and messaging for your product area, grounded in deep buyer research and competitive intelligence
Develop differentiated value propositions that speak to CISOs, risk leaders, procurement, and technical practitioners across enterprise and mid-market segments
Translate product capabilities into business outcomes — moving conversations from feature lists to strategic value
Lead GTM planning and execution for major product launches, from beta through general availability
Collaborate cross-functionally with Product, Demand Gen, Sales, and Customer Success to align launch timing, messaging, and field readiness
Monitor and leverage relevant competitive intelligence — and develop GTM responses to market shifts and rival positioning, and identify win/loss patterns to sharpen SSC's product positioning
Create high-impact sales tools: battlecards, pitch decks, objection handling guides, demo scripts, and ROI frameworks
Deliver enablement sessions for Account Executives, SEs, and Partner teams — equipping them to confidently articulate value and navigate competitive situations
Partner with Revenue leadership to identify pipeline gaps and build marketing programs that accelerate deal velocity
Produce authoritative content — white papers, solution briefs, case studies, executive presentations — that establishes SSC's authority in cybersecurity ratings and risk quantification

Requirements

8+ years of product marketing experience, with at least 3 years in B2B enterprise software or cybersecurity
Proven track record of leading successful product launches with measurable GTM impact
Exceptional written and verbal communication — you can make complex topics accessible without oversimplifying them
Deep experience building sales enablement assets and delivering field training
Strong analytical mindset — you use data to define strategy and measure what matters
Ability to influence without authority across Product, Sales, and Marketing stakeholders
Experience with the cybersecurity buyer journey is strongly preferred; familiarity with security ratings, VRM/TPRM and GRC is a plus
Bachelor's degree required; MBA or relevant advanced degree a plus.

Benefits

Specific to each country, we offer a competitive salary, stock options, Health benefits, and unlimited PTO, parental leave, tuition reimbursements, and much more!

SecurityScorecard

2.9 Glassdoor

Funded by world-class investors, including Evolution Equity Partners, Silver Lake Partners, Sequoia Capital, GV, Riverwood Capital, and others, SecurityScorecard is the global leader in cybersecurity ratings, response, and resilience, with more than 12 million companies continuously rated.Founded in 2013 by security and risk experts Dr. Aleksandr Yampolskiy and Sam Kassoumeh, SecurityScorecard's patented rating technology is used by over 25,000 organizations for enterprise risk management, third-party risk management, board reporting, due diligence, cyber insurance underwriting, and regulatory oversight.SecurityScorecard makes the world a safer place by transforming the way companies understand, improve and communicate cybersecurity risk to their boards, employees, and vendors. SecurityScorecard is listed as a free cyber tool and service by the U.S. Cybersecurity & Infrastructure Security Agency (CISA). Every organization has the universal right to its trusted and transparent Instant SecurityScorecard ratingFounded in 2013 by security and risk experts Dr. Alex Yampolskiy and Sam Kassoumeh, SecurityScorecard’s patented rating technology is used by over 25,000 organizations for self-monitoring, third-party risk management, board reporting and cyber insurance underwriting; making all organizations more resilient by allowing them to easily find and fix security risks across their externally facing digital footprint.SecurityScorecard is the only provider of instant cyber risk ratings that automatically map to vendor cybersecurity questionnaire responses - providing a true 360 degree view of risk. SecurityScorecard continues to make the world a safer place by transforming the way companies understand, improve and communicate security risk to their boards, employees and vendors. To receive an email with your company’s current score, please visit instant.securityscorecard.com.

Founded in 2013

New York, New York, USA

618 employees

securityscorecard.com

44% recommend to a friend

42% CEO approval