Responsibilities

• Own end-to-end commercialization strategy and go-to-market planning for priority initiatives across key solution areas, including launch strategy, audience definition, value story, readiness, and GTM handoff.
• Partner with Product, Sales, Demand Generation, and leadership to prioritize high-value plays and improve pipeline performance; develop launch plans aligning product, sales, customer success, and marketing around a shared strategy and timeline.
• Define success metrics for launches and track performance to optimize results over time.
• Define and refine TAM, ICP/JTBD, segmentation, buyer, and use-case clarity for priority growth plays in partnership with leadership, RevOps, and Product.
• Identify weak market assumptions and where sharper targeting is needed; determine where additional research improves commercial decision-making.
• Translate market and segment insight into commercialization implications for demand generation, sales, packaging, and go-to-market strategy.
• Develop differentiated, audience-specific positioning and messaging for faith-based buyers; translate complex capabilities into clear narratives.
• Maintain a messaging architecture consistent across channels and evolving with the market.
• Create and refine positioning and messaging frameworks for priority initiatives with clear customer problem, differentiated value, proof, and why now.
• Track competitors, market shifts, buyer behavior, and trends; conduct win/loss analysis to inform positioning and sales strategy.

Requirements

• 7+ years of B2B product marketing experience, with at least 3 years in SaaS.
• Bachelor’s degree in marketing or business, or an equivalent combination of education and experience.
• Demonstrated track record owning GTM strategy and execution across multiple product lines.
• Strong positioning and storytelling skills with the ability to translate ideas from stakeholders into a concise message.
• Experience translating complex or technical products into accessible narratives for non-technical buyers.
• Experience defining or refining TAM, ICP, segmentation, and buyer/use-case clarity to improve go-to-market effectiveness.
• Demonstrated success improving commercialization quality through positioning, messaging, readiness, and cross-functional influence.
• Experience creating repeatable frameworks, templates, or operating standards that improve product marketing consistency and execution.
• A strategic thinker with strong execution bias; proven results in high-growth environments.
• Strong analytical capabilities and attention to detail; continuous improvement mindset.

Preferred

• Experience marketing to faith-based organizations, nonprofits, or mission-driven organizations.
• Background marketing complex B2B SaaS solutions across multiple product areas, verticals, or motions within faith-based, nonprofit, or mission-driven markets.
• Experience at a company in the $100M–$500M revenue range navigating growth-stage complexity.

Benefits

• Benefit offerings designed to promote a life of balance.
• Robust healthcare options – plan may be 100% covered for employee only with company HSA contributions.
• Flexible paid time off including vacation PTO, up to 80 hours paid sick/safe leave, and 11.5 fully paid holidays.
• Paid parental leave to support new child adjustments.
• Mental health support via Employee Assistance Program with access to counseling.
• Professional development reimbursement to support further education and career growth.
• Nectar-based Employee Recognition & Rewards platform to recognize achievements and contributions.