Responsibilities

• Lead the end-to-end product marketing strategy for product repositioning — from market sizing and target audience segmentation to positioning, pricing, and launch planning.
• Use storytelling, customer insights, data and business acumen to write compelling creative and business briefs, and execute a GTM plan that will drive impact and influence.
• Strong creative skillset to turn deep customer insights into winning positioning, value proposition and messaging that will resonate with the target customer.
• Deep partnership across Intuit’s marketing and sales channels in the design and execution of the GTM plan. Lead cross-channel orchestration, ensuring campaigns, events, and content reinforce a consistent narrative.
• Develop and execute a scalable GTM strategy through partnerships and ISVs, and produce channel-specific content to inform our partners and their customers of the value of our connected platform.
• Leverage consumer (qual and quant), competitive, and industry insights plus new technological capabilities to uncover opportunities that can help further differentiate our suite of product offerings.
• Analytically-minded, with the ability to develop clear hypotheses and collaborate cross-functionally with other product marketing teams, channel marketing, sales, finance, analytics, and product to test and iterate our way into how we solution-sell our platform particularly through sales channels, providing the customer insights, positioning, and content to drive demand.
• Demonstrate ownership of business outcomes, writing and managing a performance measurement plan for GTM strategies.
• Make go-forward recommendations and present and share learning and recommendations across the organization.
• Track performance and insights to inform future programs and continuously improve how we go to market

Requirements

• BA/BS required, or equivalent work experience. Experience in SaaS companies, B2B marketing; MBA a plus
• 10+ years professional experience in marketing leading go-to-market strategies
• Ability to translate customer insight and business strategies into great execution
• Proven experience influencing cross-functional teams to deliver amazing outcomes
• Deep curiosity about what makes our customer tick
• Excellent communication and storytelling skills, with the ability to align diverse teams and senior leaders around a shared vision
• Demonstrated high levels of ownership, strong bias for actions, responsibility, initiative and the desire to drive significant, measurable performance results
• Track record of making principled, data-based business decisions balanced with experienced judgment
• Strong project management skills, analytical skills and attention to detail
• Strong organization navigational skills, including ability to lead and influence without direct authority

Preferred

Benefits