Principal Product Marketing Manager, Command by Asana

San Francisco, CA (Hybrid)

$207K/yr – $243K/yrSenior Level8+ years expFull time

Posted 12 days ago

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Job Summary

Own the end-to-end GTM strategy for a new product, align messaging with enterprise needs, and drive product launches and enablement, partnering with Product, Partnerships, and Sales to optimize growth.

  • Define and own the GTM strategy across teams
  • Coordinate cross-functional launches and enablement
  • Refine positioning using performance data and feedback

Job Description

Responsibilities

  • Define and own the end-to-end go-to-market strategy, partnering closely with the Integrated Campaigns team to drive measurable business results.
  • Develop and maintain messaging and positioning that articulates how new applications serve enterprise needs and solve complex problems for technical personas.
  • Drive high-impact product launches that generate market momentum, ranging from flagship releases to incremental feature updates.
  • Equip Sales and Success teams to win by creating high-quality enablement materials, including battlecards, pitch decks, and customer stories.
  • Act as the connective tissue between Product, Partnerships, and Sales to ensure product-market fit and roadmap alignment.
  • Analyze performance data and customer feedback to refine positioning and proactively identify new growth opportunities.

Requirements

  • Experience: 8+ years of experience in product marketing within the B2B tech space (SaaS experience preferred).
  • Technical Depth: You understand how software is built, feel comfortable engaging with developers and engineering leaders, and can translate technical capabilities into value-based stories.
  • Strategic Growth Mindset: Proven track record of scaling products from "1 to 10" and "10 to 100," with a deep understanding of both PLG and SLG motions.
  • Product Intuition: You are naturally inclined to explore new tools, identify what’s possible, and thrive on distilling complex technical concepts into simple, compelling narratives.
  • Collaborative Leader: Strong experience partnering with Product teams to align roadmaps with market needs and customer pain points.
  • AI & Tech Curiosity: Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.

Benefits

  • Mental health, wellness & fitness benefits
  • Career coaching & support
  • Inclusive family building benefits
  • Long-term savings or retirement plans
  • In-office culinary options to cater to your dietary preferences
  • These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you’re interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.
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Asana

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Asana is the work management platform for human + AI collaboration. We help organizations bring people, processes, and AI together to plan, track, and deliver work with clarity and speed.Powered by the Work Graph®, Asana gives teams the context and control they need to stay aligned, keep work moving, and scale impact. AI handles the busywork while humans stay in the loop to guide decisions and drive the business forward.More than 170,000 organizations — including Accenture, Amazon, Anthropic, Morningstar, and Suzuki — run their most critical work on Asana.For more information, visit www.asana.com.

Founded in 2008
San Francisco, California, USA
4.2K employees (322 in marketing)
73% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
38.4M
Monthly Google Ads Budget
$1.9M
Traffic Source Mix
Search
20.1%
Direct
76.1%
Referral
3.1%
Social
0.4%
Paid
0.2%

Headcount Trend

Current headcount: ~4.2K

Marketing Team

Marketing Team Size
196 (5% of company)
Median Career Experience
11 years
Median Tenure
4.3 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$453.2M
Last Raise
$200M
Undisclosed, 6 years ago

Funding History

  • Aug 2020
    Undisclosed
  • Jun 2020
    Debt Financing • $200M
  • Apr 2020
    Debt Financing • $40M

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