Principal Product Manager - Paid Social

New York City, NY (On-site)

$194K/yr – $235K/yrSenior Level10+ years expFull time

Posted 1 month ago

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Job Summary

Owns the decisioning and infrastructure for paid social ML driven optimization across creative intelligence, measurement, and budget execution, with heavy cross-functional influence and platform-level API integration.

  • Owns cross-team alignment and platform-wide paid social systems from creative scoring to measurement and optimization.
  • Shifts budget, execution, and governance to maximize ROAS and incrementality across Meta, TikTok, YouTube and other social platforms.
  • Shapes product direction with engineering, data science, and analytics to ship MMM/MTA style measurement and creator/influencer tooling.

Job Description

  • End-to-End System Ownership
  • Creative Intelligence
  • Signal & Optimization Layer
  • Budget & Execution Engine
  • Measurement & Decisioning
  • Lead Through Influence
  • Raise the Product Bar
  • 10+ years in product management, with 5+ years building products within or deeply integrated with paid social advertising platforms at a technology company, ad-tech firm, social platform, or large-scale DTC brand
  • Hands-on depth across multiple paid social platforms and their APIs: Meta (Marketing API, CAPI, Advantage+, Creator Marketplace), TikTok (Ads API, Events API, Creator Marketplace), YouTube (Ads API, Brand Connect), and at least one of Pinterest, Snapchat, or LinkedIn
  • Track record of building creative intelligence products, creative scoring, DCO, or multivariate testing infrastructure that demonstrably improved performance at scale
  • Deep measurement expertise: you've personally designed and shipped MMM, MTA, or incrementality frameworks, not just consumed their outputs
  • Experience in influencer or creator product development: discovery tooling, workflow automation, or performance attribution for creator-driven paid and organic content
  • Strong technical fluency: you lead cross-functional squads with engineers, data scientists, and analysts as peer collaborators you can write a technical spec, review a model card, and challenge architectural decisions
  • Demonstrated principal behavior: you set direction across teams, resolve ambiguity without escalation, drive alignment at senior levels, and communicate at publication quality
  • Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
  • Generous PTO, including sabbatical, and parental leave of up to 16 weeks
  • Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
  • Tuition reimbursement for continuing education
  • Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Every plate, and Factor_)
  • Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
  • Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain
HelloFresh logo

HelloFresh

3.4 Glassdoor

HelloFresh is on a mission to change the way people eat, forever! From our 2011 founding in Europe’s vibrant tech hub Berlin, we’re evolving from the world’s leading meal kit company to the world's leading food solutions group. We delivered 243.3 million meals and reached 7.5 million active customers around the world in Q3 2022. HelloFresh Group consists of six brands that provide customers with high quality food and recipes for different meal occasions. Every ingredient needed for our meals are carefully planned, responsibly sourced and delivered to your door when it’s most convenient for you. Only HelloFresh gives you the tools to achieve something delicious every day. Making a meal a delicious achievement - not just fuel for your day - takes a lot of work and smart people. From Designers and Copywriters to Data Scientists and DevOps Engineers, to potato farmers, pasta makers and the people who ensure every box is perfectly packed for every customer, we’re collectively disrupting the food supply chain and the multi-trillion-dollar food tech industry. Our more than 21,000 high-performing and ambitious employees across the globe from New York to Berlin, London to Sydney and Toronto to Milan enjoy a number of benefits including flexible working arrangements, discounts on our boxes, health and well-being and learning and development programs. We’re always looking for quality ingredients to perfect our recipe, so join us now! https://www.hellofresh.com/careers/locations

Founded in 2011
Berlin, Berlin, DE
16K employees (1,525 in marketing)
58% recommend to a friend
61% CEO approval

Traffic Signals

Monthly Visitors
5.9M
Monthly Google Ads Budget
$1.3M
Traffic Source Mix
Search
29.3%
Direct
59.9%
Referral
6.7%
Social
2.6%
Paid
1.4%

Headcount Trend

Current headcount: ~16.8K

Marketing Team

Marketing Team Size
1,326 (8% of company)
Median Career Experience
9 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Total Funding
$367.5M
Last Raise
$88.3M
Series G, 9 years ago

Funding History

  • Dec 2016
    Series G • $88.3M
  • Sep 2015
    Series F • $85.6M
  • Feb 2015
    Series E • $126M

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